The FINANCIAL — Ignitee digital solution , India’s one of the leading digital marketing companies, which had previously supported the Congress party to connect with every household in Rajasthan and Delhi at the time of the Elections held in November 08, has once again re-iterated their commitment to the party through their “Jai Ho” Social Media Campaign.
To create awareness among the youth about the campaign, Ignitee decided to leverage Social Media properties. One of the key properties that they thought would be a perfect fit was YouTube. Ignitee then strategically went about using various social networks such as Orkut, Facebook & Rediff iShare to drive traffic to their main “Jai Ho” video on You Tube. This dynamic approach was taken with the objective to build a foundation for the Congress party amongst the youth segment, who are the future of “Modern India”
The video has received a phenomenal response , with more than 28,000 views and the video has top the charts on you tube. The stats are as below:
#1 Most Viewed Video
#1 Most Discussed Video
#1 Top Rated Video
#1 Most Popular Video
#1 Top Most Favoured Video
Commenting on the initiative undertaken by the company, Atul Hegde, CEO Ignitee Digital Solutions Pvt Ltd said, “Our focus was to launch the Congress digital campaign in the social media space. The idea being to build a good platform by aggregating user engagement before we spread out to all the different genres on the web.
He added further, “This method of campaigning is very effective as it facilitates in engaging the users. We have received a phenomenal response of more than 28,000 views in less then a week’s time and going forward we expect this ratio to rise further”.
After the extraordinary success of the election campaigns in Rajasthan & Delhi, Ignitee is very positive on garnering similar response this year.