The FINANCIAL — Nuremberg. Having been awarded the contract for measuring TV audiences in Portugal, GfK has successfully concluded two further contracts in the area of media research.
GfK Ukraine has extended its contract for measuring audience ratings and in Belgium, GfK Audimetrie has won another contract for measuring radio audiences. The GfK Group also acquired all outstanding shares of GfK Skopje at the beginning of March.
On February 3, 2011, GfK Ukraine extended the contract with the Television Industry Committee (TIC), the professional association of leading TV stations, media agencies and advertisers, which represents the interests of the TV industry in Ukraine, for measuring TV reach until the end of 2014. The previous contract was due to expire in December 2012.
The Ukraine is currently converting its transmission channels to digital, which should be completed by 2015. In order to determine what effects this will have on the behavior of consumers, it was important for the TIC to guarantee the continuity of data collection.
GfK Ukraine collected audience ratings in cities with more than 50,000 inhabitants between 2002 and 2007. Since 2008, it has expanded this to cover TV viewing across the whole country. Overall, 17 million Ukrainian households with a total of 44 million viewers over the age of four own a TV set. For the TV panel, 2,500 representatively selected households comprising 6,300 individuals report on the programs they are viewing on a daily basis. The audience measurement is carried out using Telecontrol VIII, a technology developed by the Swiss subsidiary GfK Telecontrol.
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