The FINANCIAL — Credit Suisse on January 17 announced the release of the inaugural Emerging Consumer Survey – a detailed study exploring the spending profile of consumers within Brazil, Russia, India and China (BRIC) markets plus Egypt, Indonesia and Saudi Arabia.
Taken together, these consumers represent over 3 billion of the world’s population, residing in countries that make up a combined GDP of over USD 10 trillion.
The survey produced by the Credit Suisse Research Institute seeks to establish a unique profile of the spending patterns and preferences of consumers who are at the heart of a structural shift in global demand.
To undertake this project, Credit Suisse engaged the leading global market research firm AC Nielsen to conduct primary research on its behalf. 120 questions, over a range of 11 different subjects, were included in the survey and put to some 13,000 respondents of varying location, gender and income levels.
Fawzi Kyriakos-Saad, CEO of Europe, Middle East and Africa at Credit Suisse, said: “Credit Suisse’s overall commitment to emerging markets was a key driver of conducting this study. We are committed to developing thought leadership to provide our developed and emerging markets clients with insights on future trends and their implications for the global economy and financial markets.”
Stefano Natella, Head of Global Equity Research at Credit Suisse, noted: “The survey provides both regional and global investors a unique bottom-up perspective of the drivers at the heart of the emerging consumption story. In introducing the Credit Suisse Consumption Map, the report sets out the considerations for what to invest in and where.”
Giles Keating, Head of Private Banking Research at Credit Suisse, said: “The Credit Suisse Research Institute is dedicated to providing not only world-class analysis, but also unique proprietary data in key investment areas. The Emerging Consumer Survey offers information available nowhere else on the crucial theme of new consumer markets, and complements similar Credit Suisse data sources including the Global Wealth Report and the Global Investment Returns Yearbook."
Discussion about this post