Categories: EuropeWORLD

Czech Republic, Romania and Croatia has the highest consumption of beer per capita in Eastern Europe

Friday 5th of August is International Beer Day. Did you know that Czech Republic, Romania and Croatia has the highest consumption of beer per capita in Eastern Europe? Please check our comment about global beer market as well as statistical data (total consumption and consumption per capita) below.

According to Euromonitor International, the market size of global beer was 195 billion litres in 2021, still five billion litres below pre-pandemic levels. Soaring input costs, a growing cost-of-living crisis, competition from ready-to-drink products, and a rising focus on moderation present a decidedly tough backdrop for a category still in the recovery phase.

However, there are more favourable factors at play as well. Digital developments are making it easier – and more essential – than ever for brands to sell and speak directly to consumers. Beer brands are at the forefront of the no/low alcohol trend that is opening the door to new occasions, with the gradual rise of functional ingredients illustrating an important next step.

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“Historically, beer has been viewed as an affordable indulgence during times of economic upheaval. Limited differences between price platforms mean the overarching premiumisation trend in global beer should not be severely disrupted by the current inflationary environment. The balance between the on-trade and off-trade may see greater adjustment, at least in the short-term. Consumers returned enthusiastically to bars, pubs, and restaurants upon re-opening; the desire for out-of-home socialising is, in many ways, stronger than ever. Yet, financial considerations are now accelerating the shift towards home consumption, with some consumers only visiting the on-trade for the experiential offers or high-energy occasions that are difficult to replicate’, Anna Ward, Senior Consultant – Beverages at Euromonitor International.

Market Sizes | Historical
Geography
Category
Data Type
Unit
2019
2020
2021
Western Europe
Beer
Total Volume
million litres
29,438.0
26,256.3
27,430.5
Eastern Europe
Beer
Total Volume
million litres
21,158.8
20,611.5
21,015.6
Romania
Beer
Total Volume
million litres
1,814.0
1,820.0
1,845.7
Czech Republic
Beer
Total Volume
million litres
1,573.3
1,515.0
1,540.4
Hungary
Beer
Total Volume
million litres
745.0
674.4
683.9
Bulgaria
Beer
Total Volume
million litres
558.9
523.1
517.3
Slovakia
Beer
Total Volume
million litres
443.3
415.6
410.1
Croatia
Beer
Total Volume
million litres
369.0
313.1
370.0
Bosnia and Herzegovina
Beer
Total Volume
million litres
240.7
226.0
238.4
Lithuania
Beer
Total Volume
million litres
215.7
218.5
216.1
Latvia
Beer
Total Volume
million litres
152.3
140.9
134.5
Estonia
Beer
Total Volume
million litres
82.7
82.8
84.7
North Macedonia
Beer
Total Volume
million litres
80.3
73.7
75.9
Geography
Category
Data Type
Unit
Per Capita/Household
2019
2020
2021
Czech Republic
Beer
Total Volume
litres
Per Capita
147.7
141.7
143.9
Romania
Beer
Total Volume
litres
Per Capita
93.4
94.2
95.9
Croatia
Beer
Total Volume
litres
Per Capita
90.5
77.2
91.6
Lithuania
Beer
Total Volume
litres
Per Capita
77.2
78.2
77.3
Slovakia
Beer
Total Volume
litres
Per Capita
81.3
76.1
75.1
Bulgaria
Beer
Total Volume
litres
Per Capita
79.8
75.2
74.8
Latvia
Beer
Total Volume
litres
Per Capita
79.3
73.9
71.1
Hungary
Beer
Total Volume
litres
Per Capita
76.2
69.0
70.3
Bosnia and Herzegovina
Beer
Total Volume
litres
Per Capita
68.9
64.9
68.8
Estonia
Beer
Total Volume
litres
Per Capita
62.4
62.3
63.7
North Macedonia
Beer
Total Volume
litres
Per Capita
38.7
35.5
36.7
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