ADVERTISEMENT
  • News
  • Technology
  • Culture
  • Entertainment
  • Sport
  • Travel
  • Music
  • More
    • Politics
    • Lifestyle
    • TV
    • Games
Wednesday, September 27, 2023
  • Login
No Result
View All Result
NEWSLETTER
FINCHANNEL
  • Home
  • Business
    • BANKS
      • GeoBanks
    • Finance
    • Insurance
    • Markets
    • Pharmacy
    • Press Releases
    • RealEstate
    • RealEstate
    • Finance
    • Insurance
    • Banks
      • GeoBanks
    • Markets
    • Press Releases
    • Personal Finance
  • World
    • America
    • Europe
    • Georgia
      • Media
    • Ukraine
    • Europe
    • Georgia
      • Media
    • Ukraine
    • Americas
    • UK local news
  • Travel
    • Hotels in Georgia
    • Tours in Georgia
  • Videos
    • Promos
    • Soundslides
    • TheClinics
    • TheHoteliers
    • TheUniversities
    • TheHoteliers
    • TheClinics
    • TheUniversities
    • BestWorkplaces
    • Soundslides
    • Promos
    • Banking Forum
      • Promos
      • Soundslides
      • TheClinics
      • TheHoteliers
      • TheUniversities
  • Opinion
    • Editorial
      • Analysis
      • GORBI
      • OP-ED
      • VISA Editorial
    • Analysis
    • Gorbi
    • Book reviews
  • Tech
  • Interview
  • People
    • CityLife
    • Health & Beauty
      • Coronavirus
    • LifeStyle
    • Employment
      • MyCareer
    • Education
    • Media
    • Celebrities
  • Oil&Auto
    • Auto
    • Energy
  • EN
    • EN
    • GE
  • Home
  • Business
    • BANKS
      • GeoBanks
    • Finance
    • Insurance
    • Markets
    • Pharmacy
    • Press Releases
    • RealEstate
    • RealEstate
    • Finance
    • Insurance
    • Banks
      • GeoBanks
    • Markets
    • Press Releases
    • Personal Finance
  • World
    • America
    • Europe
    • Georgia
      • Media
    • Ukraine
    • Europe
    • Georgia
      • Media
    • Ukraine
    • Americas
    • UK local news
  • Travel
    • Hotels in Georgia
    • Tours in Georgia
  • Videos
    • Promos
    • Soundslides
    • TheClinics
    • TheHoteliers
    • TheUniversities
    • TheHoteliers
    • TheClinics
    • TheUniversities
    • BestWorkplaces
    • Soundslides
    • Promos
    • Banking Forum
      • Promos
      • Soundslides
      • TheClinics
      • TheHoteliers
      • TheUniversities
  • Opinion
    • Editorial
      • Analysis
      • GORBI
      • OP-ED
      • VISA Editorial
    • Analysis
    • Gorbi
    • Book reviews
  • Tech
  • Interview
  • People
    • CityLife
    • Health & Beauty
      • Coronavirus
    • LifeStyle
    • Employment
      • MyCareer
    • Education
    • Media
    • Celebrities
  • Oil&Auto
    • Auto
    • Energy
  • EN
    • EN
    • GE
No Result
View All Result
FINCHANNEL
No Result
View All Result
Home PEOPLE

Daytime Video Usage is the New Norm Among Working Professionals

The FINANCIAL by The FINANCIAL
December 3, 2020
in PEOPLE
Reading Time: 3 mins read
A A
0

Pixabay

Share on FacebookShare on Twitter

The FINANCIAL — When people around the world retreated to their homes as the COVID-19 pandemic set in early this year, we knew that video consumption, particularly TV usage, would spike. But at the same time, we knew that consumption would gradually return to seasonal averages. Seeing that consumption rise and then normalize during the workday, however, was somewhat unexpected, particularly among remote professionals and managers. But that is the new media consumption reality.

ADVERTISEMENT

In August, many consumers in the U.S. were still adjusting to working remotely. That adjustment involved complementing their workdays with video content, as 65% of respondents in a Nielsen Remote Workers survey said they watched TV or streamed video content during their work breaks. In other cases, video became a work companion, as 56% of respondents said they watched TV or streamed video content with sound (50% did so without sound) while they were actively working.

Now, after living in a pandemic for nine months, daytime has become a second primetime for total TV consumption among many former office professionals and managers. On average, these workers increased their total TV time (live, time-shifted, internet-connected device, game console) by 21% between 9 a.m. and 4 p.m in October 2020. Among professionals, that increase equates to 26 additional minutes per day. During a typical work week (9 a.m.-4 p.m. M-F) , professionals are engaging with TV two hours and 10 minutes more than they were a year ago. Importantly, the uptick in daytime consumption has not negatively affected evening viewing. In fact, these same viewers increased their usage between 5 p.m. and 8 p.m. as well.

RelatedPosts

13 Years Ago, Lady Gaga Stunned the VMAs (and the World) With Her Meat Dress

Scientist Кalistrate Samushia rescued unique gems of Georgian folklore

Robert De Niro’s grandson Leandro dead at 19

We stand with Ukraine

While overall media usage in the U.S. did normalize following the peaks brought on by the initial shelter-in-place restrictions, the strength of the streaming market and consumers’ appetite for content has forever tipped the share of consumption—a trend that has very much materialized during the workday—and not just among remote workers.

Unlike video game console and DVD usage, daytime internet-connected device usage has increased by significant double-digits among all age groups and all worker/non-worker groups. Among professionals, increased internet-connected device tracks throughout the day, whereas engagement among kids has increased in more of a bell shape, with the biggest increases appearing around lunchtime. That bell curve, however, includes some hefty increases in total TV usage during typical school hours: 50 minutes per week among kids 2-5; 3 hours 25 minutes among kids 6-11; and two hours among kids 12-17.

The implications of the shifting behavior for networks, advertisers and agencies are significant for two primary reasons: engagement timing and audience spending power.

It goes without saying that networks, programmers and advertisers aim to reach specific audiences. Today, the time to reach those audiences is different than it was back in January. That means content creators, networks and marketers should be actively thinking about making adjustments to ensure that their efforts are seen and heard when engagement is high. Additionally, given the economic implications of the pandemic, not all consumers have the financial wherewithal to spend freely. Across consumer groups, professionals and managers are more likely to be insulated to some degree, and they typically live in higher-earning households than non-professionals.

The focus shouldn’t all fall on professionals, however. Kids under 18 have also spent the past nine months adjusting, and they have now established new daily routines that involve significantly more time with TV than last year. For example, total TV usage in October 2020 between 9 a.m and 4 p.m. was 41% and 56% higher among kids 12-17 and 6-11, respectively, than it was in October 2019. And with much of that engagement coming from internet-connected devices and game consoles, it’s a safe bet that their households are worthy of heightened daytime brand engagement.

With many children across the country participating in remote learning, at least part of the week, increased media use during the day should be somewhat expected—but perhaps not to the degree we’re seeing among kids 6-11 (82% higher at 11 a.m.). Interestingly, the increases aren’t solely attributable to internet-connected devices and video game console usage. While those options are dominant daytime diversions, 6-11 and 12-17 year-olds are spending double-digit increases in time watching live/time-shifted television and watching DVDs.

According to a 2009 study conducted by Phillippa Lally published in the European Journal of Social Psychology, it takes an average of 66 days before a new behavior becomes automatic and routine. Today, we are well past this time frame, which has significant implications for pre-COVID behaviors.

If we view these findings through a media lens, Americans who have been working from home for the bulk of 2020 have had more than enough time to settle into their new TV usage routines. In looking at the rise in COVID-19 cases in recent weeks, as well as the new restrictions being put in place in various metro areas across the country, networks, programmers and advertisers should be maximizing the increased exposure that key audiences have throughout the day with the TV glass. The established new routines of consumers, the colder winter months and increased movement restrictions will further solidify daytime TV as a true work companion.

Tags: howeverNielsenparticularly among remote professionals and managers. But that is the new media consumption reality.particularly TV usageThe FINANCIAL -- When people around the world retreated to their homes as the COVID-19 pandemic set in early this yearwas somewhat unexpectedwe knew that consumption would gradually return to seasonal averages. Seeing that consumption rise and then normalize during the workdaywe knew that video consumptionwould spike. But at the same time
ADVERTISEMENT
The FINANCIAL

The FINANCIAL

Since 2005

Related Posts

13 Years Ago, Lady Gaga Stunned the VMAs (and the World) With Her Meat Dress
Celebrities

13 Years Ago, Lady Gaga Stunned the VMAs (and the World) With Her Meat Dress

by The FINANCIAL
September 12, 2023
0

Baby, she was born this way! Lady Gaga is one of the ultimate icons of our age, and today is...

Read more
Scientist Кalistrate Samushia rescued unique gems of Georgian folklore

Scientist Кalistrate Samushia rescued unique gems of Georgian folklore

September 8, 2023
Robert De Niro’s grandson Leandro dead at 19

Robert De Niro’s grandson Leandro dead at 19

July 3, 2023
We stand with Ukraine

We stand with Ukraine

February 25, 2023
Next Post

How much is spent on disability benefits in the EU?

We engage with our phones every five minutes, new study shows

Should people still get screened for cancer during this pandemic?

Please login to join discussion
ADVERTISEMENT
  • Trending
  • Comments
  • Latest
Alejandro Betancourt López

Alejandro Betancourt López Credits Social Media With the Success of Hawkers

November 1, 2022
Find Social Security Number by Name Free

Find Social Security Number by Name Free

November 23, 2022
How to Check KRA Pin Using ID Number

How to Check KRA Pin Using ID Number

June 25, 2018
Employee Well-being as one of the main directions of corporate sustainability in the “Smart Capital Group” company

Employee Well-being as one of the main directions of corporate sustainability in the “Smart Capital Group” company

August 14, 2023
7 Vital Skills For A Successful Career In Finance

Survey of 249 Senior Enterprise Risk Executives Reveals Top 5 Emerging Risks in the Second Quarter of 2023

August 20, 2023
New awareness rising initiative for Rugby school brothers – Sustainability Matters!

New awareness rising initiative for Rugby school brothers – Sustainability Matters!

September 27, 2023
Life Insurance vs. Long-Term Care Insurance?

Motivational Quotes to Boost Insurance Sales

September 26, 2023
West Nile virus reported in humans and horses from four counties in Washington state

West Nile virus reported in humans and horses from four counties in Washington state

September 26, 2023
Protected: 5 Strategies to Secure Funding for Your FinTech Startup

Protected: 5 Strategies to Secure Funding for Your FinTech Startup

September 26, 2023

Council fails to respond to restaurant nuisance complaints

September 22, 2023

Popular Last 24h

  • How to Check KRA Pin Using ID Number

    How to Check KRA Pin Using ID Number

    0 shares
    Share 0 Tweet 0
  • Motivational Quotes to Boost Insurance Sales

    0 shares
    Share 0 Tweet 0
  • West Nile virus reported in humans and horses from four counties in Washington state

    0 shares
    Share 0 Tweet 0
  • New awareness rising initiative for Rugby school brothers – Sustainability Matters!

    0 shares
    Share 0 Tweet 0
  • Find Social Security Number by Name Free

    1 shares
    Share 0 Tweet 0
  • 6 Costly Yet Avoidable Digital Marketing Mistakes

    0 shares
    Share 0 Tweet 0
  • Home buyers gain breathing room with late-summer slowdown on the way

    0 shares
    Share 0 Tweet 0

LATEST POSTS

New awareness rising initiative for Rugby school brothers – Sustainability Matters!

New awareness rising initiative for Rugby school brothers – Sustainability Matters!

September 27, 2023
Life Insurance vs. Long-Term Care Insurance?

Motivational Quotes to Boost Insurance Sales

September 26, 2023
West Nile virus reported in humans and horses from four counties in Washington state

West Nile virus reported in humans and horses from four counties in Washington state

September 26, 2023
Protected: 5 Strategies to Secure Funding for Your FinTech Startup

Protected: 5 Strategies to Secure Funding for Your FinTech Startup

September 26, 2023

Council fails to respond to restaurant nuisance complaints

September 22, 2023
COVID-19 was third leading cause of death in the United States in both 2020 and 2021

Clinical trial to test immune modulation strategy for hospitalized covid-19 patients begins

September 22, 2023

Goldman to Pay SEC $6 Million in Penalties for Providing Deficient Blue Sheet Data

September 22, 2023
Two Men Plead Guilty to $67M Medicare Fraud Scheme

Researchers develop new method to identify potential stroke therapies

September 22, 2023
65% say they always or often feel exhausted when thinking about politics

65% say they always or often feel exhausted when thinking about politics

September 22, 2023
Mobile Banking and Beyond: The Ascendance of Mobile-First Fintech Software Solutions

Mobile Banking and Beyond: The Ascendance of Mobile-First Fintech Software Solutions

September 22, 2023

LATEST INTERVIEWS

Lighting the path for sustainability in Georgia

Lighting the path for sustainability in Georgia

by The FINANCIAL
August 14, 2023
0

Toyota Plays a Crucial Role in Contributing to Georgia’s Zero Emissions Challenge

Toyota Plays a Crucial Role in Contributing to Georgia’s Zero Emissions Challenge

by The FINANCIAL
July 12, 2023
0

The Biltmore Tbilisi Hotel in Georgia’s key CSR projects aimed at creating a beneficial influence on the local community

The Biltmore Tbilisi Hotel in Georgia’s key CSR projects aimed at creating a beneficial influence on the local community

by The FINANCIAL
July 12, 2023
0

“EU membership might attract European banks and other financial institutions to enter Georgia”

“EU membership might attract European banks and other financial institutions to enter Georgia”

by The FINANCIAL
May 15, 2023
0

Main risks facing banks in 2023

Main risks facing banks in 2023

by The FINANCIAL
May 15, 2023
0

‘Russia cannot be treated as a reasonable and reliable trade partner

‘Russia cannot be treated as a reasonable and reliable trade partner

by The FINANCIAL
February 13, 2023
0

We should increase our joint efforts to assist the growing tech sector here in Georgia

We should increase our joint efforts to assist the growing tech sector here in Georgia

by The FINANCIAL
February 13, 2023
0

‘Georgia has much to offer to UK investors

‘Georgia has much to offer to UK investors

by The FINANCIAL
February 13, 2023
0

Newsletter

ADVERTISEMENT

GET IN TOUCH

E-mail your company news at:

news (at) financial.ge Letters to the Editor: editor (at) finchannel.com

Local Marketing contact:

(+99532) 2252 275 | 76 EXT: 1 (+995 558) 03 03 03 (mobile) marketing (at) finchannel.com

Requests from abroad:

(+99532) 2252 275 | 76 EXT: 7 (+995599) 96 52 52 Email: zviadi (@) finchannel.com Contact video editor: E-mail: video (at) financial.ge

Postal address: 17 Mtskheta str. Tbilisi, Georgia 0179 The FINANCIAL

RESOURCE

  • Work at the FINANCIAL
  • ePaper
  • Advertise in The FINANCIAL
  • Access ePaper
  • Guest posts
  • Contributed articles
  • AmericanStockNews
  • Coupon Codes
  • GLOSSY MAG
American Culture Center
ACC Partner

GUIDEBOOK

  • Meet our team
  • Invest in Georgia
  • Become contributor
  • Archive

FOLLOW US

  • Facebook
  • Twitter
  • Google+
  • Youtube
No Result
View All Result
  • Home
  • Business
    • BANKS
      • GeoBanks
    • Finance
    • Insurance
    • Markets
    • Pharmacy
    • Press Releases
    • RealEstate
    • RealEstate
    • Finance
    • Insurance
    • Banks
      • GeoBanks
    • Markets
    • Press Releases
    • Personal Finance
  • World
    • America
    • Europe
    • Georgia
      • Media
    • Ukraine
    • Europe
    • Georgia
      • Media
    • Ukraine
    • Americas
    • UK local news
  • Travel
    • Hotels in Georgia
    • Tours in Georgia
  • Videos
    • Promos
    • Soundslides
    • TheClinics
    • TheHoteliers
    • TheUniversities
    • TheHoteliers
    • TheClinics
    • TheUniversities
    • BestWorkplaces
    • Soundslides
    • Promos
    • Banking Forum
      • Promos
      • Soundslides
      • TheClinics
      • TheHoteliers
      • TheUniversities
  • Opinion
    • Editorial
      • Analysis
      • GORBI
      • OP-ED
      • VISA Editorial
    • Analysis
    • Gorbi
    • Book reviews
  • Tech
  • Interview
  • People
    • CityLife
    • Health & Beauty
      • Coronavirus
    • LifeStyle
    • Employment
      • MyCareer
    • Education
    • Media
    • Celebrities
  • Oil&Auto
    • Auto
    • Energy
  • EN
    • EN
    • GE

© 2023 JNews - Premium WordPress news & magazine theme by Jegtheme.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.