The FINANCIAL — Giovane Gentile, the Italian menswear clothing brand present, has an increasing number of customers in Georgia.
Despite the fact that the store only opened in Georgia a short while ago, Giovane Gentile has already managed to gain a contingent of loyal clients. The high class brand offers men a wide choice of good quality clothes, accessories and footwear.
The brand Giovane Gentile was established in 1984 and has a customer focused service culture. It is represented in Europe as well as in most Asian countries. According to store officials, having the best customer satisfaction is accomplished by having self motivated and unique design ideas created by professional stylists. Giovane Gentile distinguishes itself with its quality materials and good structure of clothes. The company’s shops are located in the US, UK, Germany, Russia, Kazakhstan, Egypt, Iran and Syria. In February 2011, a Giovane Gentile shop was opened in Georgia.
“Giovane Gentile is a high class brand dedicated to men who care about their image. Giovane Gentile has two clothing line categories. One is for classic men and the other – Giovane G. casual wear – is dedicated to young and busy consumers,” said Nino Kachiuri, Store Manager of Giovaane Gentile.
“The brand has its own designer. Georgian men have a wide choice to chose from to suit their individual styles. We have all of the necessary accessories for men. Giovane Gentile receives textiles from such famous brands as Burberry and Baker. The brand pays great attention to the high quality of its clothes. The brand is aimed at the middle classes and slightly higher income segment. In recent times the number of our consumers has been growing. With time people are getting better acquainted with this brand and the popularity of our store is increasing,” Kachiuri said.
“One of the most unique aspects of our store is the VIP hall for our customers. Our VIP clients can enjoy the modern design hall, drink tea, coffee, juice, alcoholic beverages or even enjoy a cigar. Our clients can enjoy total comfort when sitting there. At the moment most of our clients are allowed to use the VIP hall as they are our potential VIP clients. But in the future only our actual VIP clients will be able to use the facility,” Kachiuri said.
Giovane Gentile offers its clients a free clothes refitting service if necessary.
“Prices at the store start from 100 GEL and go up to 3,000 GEL. We have a variety of clothing sizes. We try to offer sizes that cater to the demand of Georgian consumers. Large sized business suits are very much in demand at our shop. At the moment winter coats are being sold quite well. We offer our clients coats trimmed with natural fur which is a bit more expensive than the same coat trimmed in leather. We offer high quality shoes, ties, scarves, clothes-pins, belts, wallets, business card holders, and leather gloves. We have everything a modern man needs to look and feel good,” Kachiuri said.
“Most of our customers are business people and representatives of embassies. The customers of our casual line are just ordinary top managers of companies and entrepreneurs. Those who buy classic clothes at our stores also buy clothes from our casual line. We have already managed to acquire a number of loyal customers. They have been devoted to our store since the day of its opening. Some of our customers wear only Giovane Gentile clothes,” Kachiuri said.
“Those men who wear Giovane Gentile clothes have good taste. We have a special catalogue where all the Giovane Gentile collections are shown. Some of the collections that haven’t yet arrived at our store can be ordered from our head office. Ordered clothes arrive very quickly,” Kachiuri said.
Young and elderly men can wear Giovane Gentile clothes. The men who model for the brand are mostly men from the age of 25 to 60-65. As Kachiuri says, their store’s clients are from 17-18 year olds to 80 year old men.
“The service level of our company is very important. Our consultants are always pleased to serve clients. There are cases of our customers calling us an hour before they visit and having suitable clothing presented to them in the VIP hall. Our consultants are aware of the taste of our VIP clients,” Kachiuri said.
“We always try to offer some colourful collections to our customers. Together with classic dark colours we offer a wide variety of colourful t-shirts, sweaters and even shoes. Lately there has been high demand from our customers for colourful trends,” Kachiuri said.
“At the moment we have just the one store, but in the near future we may open another store in the city. We have some special offers for our clients from time to time. We have Happy Hour discounts for several hours sometimes. For New Year we will arrange some special discounts as well,” Kachiuri said.
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