The FINANCIAL — Marriott International on January 23 announced the opening of the design-led Aloft Palm Jumeirah, the first Aloft to open in the buzzing city of Dubai in the United Arab Emirates.
Located on the Eastern crescent of the Palm Jumeirah, the hotel delivers a distinct lifestyle experience to the iconic landmark with its tech-forward approach, vibrant social experiences and modern style that is different by design.
“We are thrilled to celebrate the opening of our first Aloft in Dubai, situated on one of the world’s most sought after destinations – the Palm Jumeirah” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “We see a strong demand for Aloft properties in the region as the brand continues to re-define the traditional hotel experience with its vision and innovation. In the UAE alone, the brand will double its portfolio in the next three years with five new openings.”
Designed for the hyper-connected, “always on” global travellers, Aloft Palm Jumeirah offers 206 loft-inspired leisurely guestrooms with airy 9-foot-high ceilings and mesmerising views over the Arabian Gulf. All rooms feature the brand’s signature offerings, such as an ultra-comfortable plush bed, walk-in shower, custom amenities by Bliss® Spa, fast & free Wi-Fi, and 49-inch LCD TVs linked to a Plug & Play connectivity panel. Rooms are also equipped with SPG Keyless, the industry’s first truly mobile check-in system where guests can utilise their mobile phones as room keys, according to Marriott.
“Aloft Hotels are modern, tech-forward and design-focused, and allow value-conscious savvy travellers to stay connected, network openly, and relax in style,” said Max Wiegerinck, Aloft Palm Jumeirah’s General Manager. “The offering is unique to the Palm Jumeirah and brings a contemporary and independent vibe to the destination.”
Further elevating Dubai’s vibrant social scene, Aloft Palm Jumeirah is home to six dining and social spaces, which includes East & Seaboard Restaurant – the hotel’s all day dining venue; the Afterdeck Lounge where guests can enjoy lounge beats over beverages and snacks; and the Aloft brand’s signature W XYZSM Bar and Re:mix Lounge which will offer the iconic global Live At Aloft Hotels programming that showcases live acoustic performances by up-and-coming artists. For those on the go, Re:fuelSM by Aloft, the brand’s signature 24/7 grab and go venue, provides light meals, mix-and-match munchies, healthy bites, beverages and more. The hotel will launch a unique Mexican-themed cantina and cocktail lounge, Luchador, which will host eclectic live events to entertain visitors from its expansive rooftop location. The restaurant is slated to introduce a new, exciting way of Mexican dining, combining a buzzing social scene, great food, drinks and entertainment.
Aloft Palm Jumeirah offers a 24 hour Re:charge fitness center and Splash pool – an infinity pool with panoramic ocean views, perfect for sundowners. Known for creating unique experiences, the property runs an adventurous initiative, Camp Aloft that includes bed-in-a-bag and special treats for kids. The property also features two on-site Tactic meeting rooms with outdoor function spaces that are equipped with state-of-the-art A/V equipment and fast and free WiFi.
Aloft Palm Jumeirah is just 45 minutes from Dubai International Airport (DXB) and 90 minutes from Abu Dhabi International Airport (AUH). Aloft Palm Jumeirah is close to numerous attractions that include Aquaventure Waterpark and Skydive Dubai.