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Home Business

Dive into Summer: Vake Swimming Pool Unveils Exciting New Features

Golden Brand by Golden Brand
June 14, 2025
in Business, Golden Brand
Reading Time: 4 mins read
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LAZARE KOBULIA, General Director of Vake Swimming Pool

LAZARE KOBULIA, General Director of Vake Swimming Pool

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Vake Swimming Pool, an Olympic-standard facility located in the Georgian capital city of Tbilisi, is excited to welcome the summer season with a range of new features. These include additional group exercises and extended hours for aqua aerobics and Pilates classes.
“We will also be offering a series of special massages and spa treatments designed to help you unwind after a long day. In the children’s sports sector, we have some exciting updates as well. The children’s boxing program will be led by certified instructors, along with many other new activities for our young participants,” Lazare Kobulia, the General Director of Vake Swimming Pool, said in an interview with Golden Brand.
“Summer at the Vake swimming pool is always vibrant and full of activity. This year, we are excited to offer several special promotions for our customers. One highlight is our open terrace, where you can relax in the fresh air after your workout. At Vake swimming pool you can truly make the most of hot summer days.”
Vake Swimming Pool was founded in 1965 and has undergone many transformations over the decades. Throughout the years, the complex has hosted numerous sporting events. The pool has been continuously renovated, with additional services and activities added over time. It is now equipped with state-of-the-art facilities and has achieved the status of an Olympic-standard sports complex.
Q. Vake Swimming Pool won the Golden Brand this year. What does this award mean to you?
A. Receiving the Golden Brand award is not just a title for us; it signifies the recognition we’ve earned through trust, hard work, and dedication built over half a century. Vake Swimming Pool has always been more than just a sports complex; it has evolved into a symbol of a healthy lifestyle, sports, relaxation, and self-development. This award reinforces that we are on the right path of creating an environment where, from 7am to 10pm, highly qualified personnel ensure the safety of all visitors while providing maximum comfort for those prioritizing their health and well-being.
The Golden Brand award motivates us to continue our development, introduce innovations, and offer even more services to our guests. Vake Swimming Pool remains a space that combines sports, relaxation, and a healthy lifestyle, and we are proud of that!
Q. What distinguishes Vake Swimming Pool from other pools on the market, and what is its competitive advantage?
A. What sets us apart in the market is our customer care philosophy, which we’ve developed over the years. Vake Swimming Pool, featuring an Olympic-standard swimming area, is a multifunctional sports complex that caters to people of all ages and interests. We place special emphasis on water cleanliness. Unlike other pools in Georgia, the water at Vake Swimming Pool is purified using ultraviolet rays and quartz sand, adhering to the Euro 7 standard, with minimal chlorine usage.
Once a year, the pool is completely emptied, cleaned thoroughly, and refilled with 3,600 tons of water, despite daily hygiene efforts.
We have a state-of-the-art fitness center equipped with Technogym’s [a company for high-end gym equipment dedicated to fitness, health and wellness] top-class Artis line of exercise machines. These innovative, smart devices ensure the safest and most comfortable workouts possible. Our ongoing commitment to enhancing quality makes Vake Swimming Pool a truly distinguished brand.
Our main attraction is our Olympic-standard swimming pool, but we also want to emphasize our fitness room, which is equipped with the latest exercise machines. We also have a Finnish steam sauna and both hot and cold jacuzzis available for your enjoyment.
Q. What services do you offer to customers, and which ones are the most in demand?
A. Our list of services is extensive and varied. For anyone who values a healthy lifestyle, Vake Swimming Pool is the ideal destination. This facility features a swimming pool, fitness center, table tennis, diving, aerobics, aqua aerobics, mixed aerobics, Pilates, Body Slim, boxing, wet and dry saunas, and hot and cold jacuzzis. We also provide massage services, a spa, an open terrace, and a cafe that offers a menu filled with balanced, healthy dishes.
It is worth noting that we are the only pool in Georgia where you can learn to dive with a professional instructor and earn an international certification. Vake Swimming Pool also serves as the training ground for the Georgian national diving team, being the only indoor facility where divers receive professional training year-round.
Q. On average, how many people visit Vake Swimming Pool annually?
A. Every year thousands of people visit Vake Swimming Pool, which continues to experience a growing trend in attendance. The number of visitors has significantly increased since we introduced fitness areas equipped with modern equipment and expanded sports activities for children. Currently Vake Swimming Pool has approximately 2,100 permanent club members, and about 600 people visit the complex daily, including many foreigners.
Q. What advice would you give your customers to get the most out of Vake Swimming Pool?
A. At Vake Swimming Pool we believe that taking care of your health should be an enjoyable experience. Our advice is straightforward: step away from the daily chaos and dedicate time for yourself. Make the most of every visit, as each one is an opportunity to discover new possibilities. Our slogan, “Investing in Health,” accurately reflects the purpose of our sports complex – we create a space dedicated to your well-being!
See also  Markets will drop quickly if US enters Israel-Iran conflict: deVere CEO
Tags: Golden BrandGolden Brand 2024Golden Brand Award CeremonyVake Swimming Pool

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