Domino’s Launches Messenger Ordering in the U.S.

The FINANCIAL — Domino’s Pizza is now giving customers yet another way to order: via Facebook Messenger, using bot technology.

Beginning on September 15, Domino’s customers across the nation who have a Pizza Profile can place their most recent order or Easy Order via Messenger. The same Domino’s in-house team that brought U.S. customers zero-click ordering, as well as ordering via Amazon Echo and Apple Watch, also developed Domino’s new ordering bot, according to Domino’s Pizza.

“We know that customers spend a great deal of time messaging, so we knew the next place we needed to add ordering was via Messenger,” said Dennis Maloney, Domino’s vice president – chief digital officer. “Messenger allows customers to order conversationally with the help of Domino’s bot. We hope this new option will continue to make ordering as simple and as convenient as possible.”