The FINANCIAL — Dublin Airport and RTÉ have launched DUBstream, a new pilot entertainment service, offering Irish short form entertainment clips curated by RTÉ to deliver an enhanced passenger experience at Dublin Airport.
The DUBstream entertainment service is be accessible for free on any internet enabled device connected to Dublin Airport’s free Wi-Fi service. The service will deliver hours of short form RTÉ video content, curated by RTÉ across entertainment, comedy, drama and lifestyle genres.
The new DUBstream service, which is a pilot initiative between RTÉ and Dublin Airport, launches with over 20 videos including highlights from The Late Late Show and The Ray D’Arcy Show including interviews with Brian O’Driscoll, Donncha O’Callaghan, the O’Donovan Brothers and Conor McGregor. The service also features highlights from programmes including Bridget & Eamon, Damo & Ivor and The Fear. The content will be updated fortnightly, according to Dublin Airport.
Dublin Airport Managing Director Vincent Harrison said the new service would offer the best of Irish entertainment to passengers. “DUBstream offers our customers top quality Irish entertainment content across a range of devices using Dublin Airport’s high speed Wi-Fi network. We are constantly striving to improve our product at Dublin Airport and we are confident that the new DUBstream service will enhance the overall passenger experience and make travelling through Dublin Airport more memorable. The new service will be easily accessible in just one click from Dublin Airport’s existing user-friendly free Wi-Fi.”
Launching the DUBstream service at Dublin Airport Múirne Laffan, Chief Digital Officer of RTÉ said: “The launch of DUBstream represents yet another step in our ambition to broaden RTÉ’s out of home offering, bringing RTÉ’s distinct Irish content to viewers wherever they are. Our research has found that there is demand for short format entertainment content for people on the move and DUBstream meets this demand, offering a bespoke service designed specifically for the needs of people travelling through Dublin Airport.”
The new DUBstream service will be available throughout both Terminal 1 and Terminal 2 and the four boarding gate piers at Dublin Airport. RTÉ and Dublin Airport and are also working on a pilot programme to provide Christmas-related audio content in passenger areas during the forthcoming holiday season.
Dublin Airport has direct flights to over 180 destinations in 40 countries on four continents and welcomed a record 25 million passengers last year. Passenger numbers have increased by 12% in the first 10 months of this year.