The FINANCIAL — Dunkin’ Donuts, one of the world’s leading coffee and baked goods brands, on December 7 announced that it has signed a master franchise agreement with Amba Daoud B.V. to begin developing Dunkin’ Donuts restaurants in The Netherlands.
The leaders of Amba Daoud B.V. have significant business, retail and restaurant experience in the country. The franchise agreement calls for the development of 25 Dunkin’ Donuts restaurants across The Netherlands over the coming years, with an initial focus on Amsterdam.
“As we continue Dunkin’ Donuts’ strategic expansion across Europe, we’re very pleased to announce our upcoming entry into the Netherlands,” said Bill Mitchell, President, Dunkin’ Brands International. “With the highest per capita coffee consumption in the world, we feel the Netherlands offers a strong growth opportunity for Dunkin’ Donuts given our wide range of espresso-based beverages, including lattes, cappuccino, macchiato and espresso. We’re looking forward to working with Amba Daoud B.V., a licensee with deep experience in the market, as we expand the brand across the country.”
Dunkin’ Donuts currently has more than 12,000 restaurants in 45 countries around the world, including more than 240 locations across Europe in Austria, Bulgaria, Denmark, Germany, Georgia, Iceland, Luxembourg, Poland, Russia, Spain, Sweden, Switzerland and the United Kingdom. Dunkin’ Donuts restaurants in the Netherlands will feature the brand’s wide range of high-quality hot and iced espresso-based beverages, as well as coffee, teas, Coolatta frozen drinks, croissants, donuts and sandwiches, all served fast in friendly, convenient locations and at a great value. The brand will also offer regional menu items to cater to local tastes, according to Dunkin’ Donuts.
“We are very excited to bring the iconic Dunkin’ Donuts brand to the Netherlands, with its more than 65 year heritage in high-quality coffee and baked goods,” said Nabil Besali, CEO of Amba Daoud B.V. “We feel Dunkin’ Donuts’ value proposition of high-quality espresso beverages, coffee and baked goods served at a great value will resonate well with Dutch consumers. We’re looking forward to bringing the brand to our guests across the Netherlands, with an initial focus on the Amsterdam area.”