The FINANCIAL — easyJet has launched a new partnership offering customers tours and excursions alongside its low air fares.
In partnership with “Get Your Guide” easyJet will offer customers more than 16,000 activities across Europe including destination tours and excursions via a dedicated site – activities.easyJet.com. Activities will also be featured within the easyJet app and through the partnership easyJet has negotiated exclusive offers for its customers.
All tastes are catered for from fast track entry to the Sagrada Familia in Barcelona, an ancient Rome walking tour to tickets to Harry Potter world at the Warner Bros studios near London all covered by a best price guarantee, according to easyJet.
There have now been more than 20m downloads of the easyJet app and for its users the tours will be completely integrated – allowing customers to browse the best options after booking a flight. For ultimate ease, most of the tickets are paperless, so customers simply scan a QR code at the tour or activity to gain entry. Push notifications will also act as a reminder of the booking.
GetYourGuide will also add increased tours to easyJet’s destinations, giving customers more fun things to do in their destination at their fingertips at the time of booking.
Andrew Middleton, Head of Ancillary Revenue for easyJet, commented
“We are excited to bring together easyJet’s low fares and award-winning digital platforms with ‘GetYourGuide’s’ comprehensive range of activities to help our customers get the most out of exploring Europe.”
Tao Tao COO of GetYourGuide, added
“Travel tours and activities are one of the main reasons people book flights, which is why it makes so much sense for GetYourGuide and easyJet to become travel partners. By joining forces, we now provide easyJet travellers with an easy way to book amazing experiences both before they go or when they are in destination. GetYourGuide looks forward to innovate with easyJet to provide their customers’ with the best travel experiences.”