The FINANCIAL — Egypt's newly-appointed minister of tourism, Mounir Fakhry Abdel Nour, invited several world-famous actors and TV celebrities to organize shows and entertainment programs on Cairo's Tahrir Square, Al-Masry Al-Youm news agency reported on February 28, according to RIA Novosti.
U.S. media host Oprah Winfrey is among the invited stars. The events are supposed to promote Egypt as a tourist destination.
Abdel Nour made the announcement during a press conference on Saturday, which was also attended by Hussein Massoud, CEO of EgyptAir Holding Company, and Amr al-Ezabi, director of the Egyptian Tourist Authority.
The minister stressed that Egypt will not become a cheap tourist destination offering programs for low prices.
The minister plans to invite young Facebook users, who will publicize Egypt's tourist destinations and will invite international visitors to the country. The ministry will also take part in tourism shows and conferences.
Massoud said that EgyptAir plans to increase the number of flights from Italy, the first European country to invite its citizens back to Egypt.
Tourism accounts for more than 11 percent of Egypt's GDP, 40 percent of the country's non-commodity exports, and over 19 percent of foreign currency revenues.
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