The FINANCIAL — Pegasystems and Ericsson have formed a global partnership to help telecommunications service providers utilize customer data and business context to anticipate customer needs in real time. Through the combination of the Pega Marketing application’s Next-Best-Action capabilities and Ericsson’s existing OSS/BSS product and services portfolio, telco operators will be able to deliver personalized and consistent interaction to enhance every phase of a customer’s journey.
This partnership will contribute to Ericsson’s ability to deliver Digital Telco Transformation – an offering that allows operators to gain an intimate understanding of their customers, become more responsive, improve satisfaction and address diverse needs on a personalized basis, according to Ericsson.
While Ericsson will initially make use of the Pega Marketing application, Pegasystems’ entire portfolio will be available to Ericsson.
John Barone, VP and General Manager, Corporate Markets Global Alliances, Pegasystems, says: “Pegasystems and Ericsson are working together on joint opportunities with some of the leading multinational telecommunications companies. This latest partnership will enable us to jointly offer operators an end-to-end portfolio of marketing and customer engagement, customer service, business process management, and operations solutions. Together we will help operators transform into digital telco service providers.”
Paolo Colella, Vice President and Head of Consulting and Systems Integration at Ericsson, says: “Ericsson continues to strengthen its strategic partnerships with market-leading vendors such as Pegasystems to improve its ability to deliver an end-to-end portfolio. By combining solutions with consulting and systems integration services, we are able to address our customers’ most pressing needs. Our complementary capabilities will enable our customers to deliver a superior omnichannel retail experience and advanced customer service. This will enable digital telco service providers to increase their ability to upsell, cross-sell and ultimately retain customers.”
Ericsson’s more than 16,000 consultants and systems integrators work with Pegasystems and other partners to deliver more than 1,500 projects each year for customers around the world.
Discussion about this post