“eSIM is considered a novelty not only in Georgia but also in foreign markets. Beeline aims to provide customers with the best digital products and services, we strive to simplify the ability to use our services.”
The digital world is constantly evolving, which means being constantly involved in the process of innovation and transformation. In an interview with The FINANCIAL, Thekle Tskhvediani, Head of the Roaming and New Alternative Revenue Department, spoke about the innovative SIM card ‘eSIM’ that has recently been introduced by Beeline. She emphasized the advantages of the eSIM card, its importance and their future plans in terms of digital development.
Q. Tell us what eSIM is and what benefits it offers to customers?
A. eSIM (Embedded SIM) is a new generation of virtual SIM card, which allows the user to use all the services that are available in terms of a physical SIM card.
Advantages of eSIM include: connecting your mobile device to a network in minutes from anywhere, without leaving home; and installing multiple virtual numbers on a single mobile device. It is possible to have a virtual SIM card together with a physical SIM card. eSIM makes communication with one-of-a-kind smartphone owners much easier. It is possible to load different network numbers into it eSIM. It does not break down; it does not require a place on a mobile device and cannot get lost.
Q. When did Beeline first introduce eSIM and what is your experience in this regard?
A. Beeline has been offering an innovative, fully digital product to its customers for just a few months. eSIM is considered a novelty not only on the Georgian but also on foreign markets. It should be noted that the popularity of eSIM as a product is growing very fast.
Beeline eSIM has already earned the interest and attention of its subscribers, which obviously had a positive impact on the number of activations. Over time, that number will grow at an even faster rate, as we are planning many more innovations related to eSIM. Our goal is to offer it in an even more sophisticated and simplified way, because we think it to become as integral a part to the customer as a physical SIM card is today.
Q. How can a customer activate eSIM?
A. Beeline offers eSIM customers a completely digital solution. They do not have to go to the Beeline office at any stage of the eSIM’s activation. eSIM can be activated 24 hours a day, from anywhere, online via our website.
In real time, customers have the option of purchasing a new Beeline number or replacing an existing physical SIM card at eSIM through a simple remote identification process. Following the simplest process, the user receives a QR code and by scanning it becomes the owner of eSIM.
All Beeline services that you used in terms of physical security are available at eSIM. Only the SIM card type changes, everything else remains unchanged.
Q. What is the main motive of Beeline in introducing this innovation?
A. The development of digital directions is an integral part of Beeline’s strategy. The company is creating a strong digital ecosystem, which is essential for the future success of the business.
Beeline aims to provide customers with the best digital products and services, we strive to simplify the ability to use our services.
The idea of introducing eSIM also came from here. The goal was justified because we have had such positive feedback from users, they point out the convenience and simplicity of the eSIM activation process.
Q. How affordable is eSIM for customers from a financial perspective?
A. We have no analogues in the market today, either in terms of simplicity or price. Purchasing a new eSIM number in Beeline and the cost of switching from a physical SIM to eSIM in both cases is just GEL 5.
According to today’s data, it is very important and comfortable for the customer to get the desired product at any time 24 hourly, in just 5 minutes, for just GEL 5, and without having to leave their home.
Q. Is it possible to activate eSIM on any type of mobile phone?
A. Modern smartphones are systematically evolving every year, offering new and improved models, with eSIM support. It should also be noted that there is already a very large selection of models supported by eSIM in Georgia.
The Beeline website has a detailed list of devices that have eSIM support in Georgia. The website provides us with videos of both processes – purchasing a new number / changing the physical SIM, which makes it much easier for those wishing to go through the new process.
For more simplicity, the Beeline website also provides a description of the activation process for both iOS and Android smartphones.