The FINANCIAL — Etihad Airways, the national airline of the United Arab Emirates, has been recognised by Expedia for the 2010 “Airline Campaign of the Year,” an award presented to the airline that has created the most impactful marketing campaign of the past year, encompassing engagement, creativity, relevancy and stellar results.
Expedia, the global online travel site, has been recognising advertising campaigns since 2007, with awards for innovation, integrated marketing and destination campaigns, among others. Etihad Airways received accolades for implementing online marketing campaigns which utilise brand integration, user experience and engagement, social media and video strategy.
Luca Romozzi, Expedia’s Business Development Manager for the Middle East, said: “Etihad Airways has demonstrated an eagerness to innovate in marketing and find solutions for integrating their brand with our sales distribution strategies. The ingenuity of their campaigns is what makes Etihad a winner in marketing with Expedia.”
Daniel Barranger, Etihad’s Vice President of Global Sales, responded: “Expedia is a global powerhouse in the field of online travel booking, with widely-acclaimed brand appeal and a loyal customer base. To be recognised by Expedia for our success in sales activation through effective marketing is truly an honour, as well as a demonstration of our success in growing the Etihad brand.”