The FINANCIAL — The European Council, via the heads and deputy of mission from the EU member states (so-called COREPER), has endorsed an agreement for the new EU Tobacco Product Directive (TPD) reached by the European Parliament and the Council on Monday, according to EUbusiness Ltd.
This deal will make tobacco packages less attractive so fewer people start smoking, in particular young people who have been heavily targeted by the tobacco industry in recent years. Crucially, the compromise will ensure that Nicotine Containing Products (NCPs) – including electronic cigarettes – are safe but remain accessible to smokers who want to switch to a safer product.
The deal approved today strengthens the current European regulation on tobacco in several ways. Among other measures, it increases the size of the pictorial warnings in packages and bans flavoured cigarettes and features on packaging that play down the health risks of smoking. EU member states will also retain the possibility to adopt more stringent measures to regulate tobacco products, such as plain packaging.
Around 700,000 people die every year in Europe from tobacco-related diseases, according to EUbusiness Ltd. In addition, close to 13 million people suffer from smoking-related diseases in the EU, with devastating effects not only on societies and healthcare systems, but also economically as the estimated annual cost of tobacco to the European economy is of more than half a trillion euros, or about 4.6% of EU GDP.
The FINANCIAL — The European Council, via the heads and deputy of mission from the EU member states (so-called COREPER), has endorsed an agreement for the new EU Tobacco Product Directive (TPD) reached by the European Parliament and the Council on Monday, according to EUbusiness Ltd.
"Europe pays a hefty price for tobacco, both in economic costs and harm to its people's health and well-being. Today's decision brings people living in Europe one step closer to tobacco regulation that is fit for purpose and able to protect us from misleading marketing," said Monika Kosin'ska, Secretary General of the European Public Health Alliance (EPHA).
The deal supported today by the Council regulates e-cigarettes. "There is emerging evidence (7) that vaping –the act of inhaling vapour generated by e-cigarettes- is significantly less harmful that tobacco smoking and so is being used by people to stop smoking. Although further research is needed, the potential of e-cigarettes to significantly decrease the massive human toll of smoking cannot be overlooked", said Monika Kosin'ska, Secretary General of the European Public Health Alliance (EPHA).
The deal supported today by the Council enables the European Commission to prohibit individual unsealed rechargeable e-cigarettes if at least three EU member states initiate a ban due to evidence of safety concerns.
The public health community has been waiting with an increasing sense of urgency for updated EU tobacco rules for more than three years. "The tobacco regulation supported today by the Council is a victory against the tobacco industry and its intense lobbying to prevent high levels of health protection at European level," pointed Monika Kosin'ska, Secretary General of the European Public Health Alliance (EPHA).
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