The FINANCIAL — SEATTLE — Starbucks Coffee Company ushered in the return of the Holiday season in Starbucks stores nationwide. Starbucks is introducing a Holiday season unlike any other in its history. Focusing on personalization, giftability and beloved traditions, Starbucks is a place for customers to find a perfect gift, enjoy a respite from the busy shopping season and connect with people they care about, according to Starbucks Corporation.
“In response to changing consumer behaviors, as well as insight on, and feedback into our customers, Starbucks is taking a radically different approach to holiday this year,” said Sharon Rothstein, chief marketing officer at Starbucks. “We’ve completely reimagined the holiday experience in our stores, while staying true to some of our time-honored traditions. So many of our customers count on Starbucks for their holiday experiences, and we are pleased to play a small role in making the holidays so special. And, more so than ever, Starbucks is the ultimate gifting destination where you can find something for everyone on your list, including yourself,” Rothstein added.
Personal Gifting Made Easy As Only Starbucks Can
Making it easier than ever to conveniently find affordable and personal gifts, Starbucks is debuting the Starbucks® Dot Collection 2014 and the Starbucks Card Collection just in time to kick off the Holiday season.
The Starbucks Dot Collection features drinkware with 100 unique designs created by the Starbucks Creative Studio. The Dot Collection features a unique take on the iconic Starbucks green “dot” logo and the designs – some sleek and modern, others bright and whimsical – are featured on signature cup silhouettes. Every item in the Starbucks Dot Collection 2014 is packaged in a festive red box and under $20, making it highly giftable and the wide variety of designs allow customers to pick the perfect item, personalized for their ideal recipient.
Starbucks introduced Starbucks Cards in 2001 as a way for customers to engage with each other through the gift of coffee. The popularity and success of the Starbucks Card continues to distinguish Starbucks with customers and further differentiates the company from competitors. Since the Starbucks Card launched in 2001, more than $18 billion has been loaded onto Starbucks Cards. Through the years, the status of Starbucks Cards has grown from a popular stored-value card to a significant method of payment in participating Starbucks® stores. Last year, one in eight U.S. adults received a Starbucks Card during the holidays. Today, the Starbucks Card is available for customers in 29 countries and has been offered in hundreds of designs, according to Starbucks Corporation.
This year, Starbucks is introducing a new Starbucks Card Collection, offering more than 100 different gift card designs, from classic holiday themes to monograms and more, from Starbucks in-house creative studio. As with the Dot Collection, this Card Collection offers an unprecedented level of choice for customers, and will be displayed through a card wall in stores to encourage exploration of all the designs available.
For ultimate Starbucks fans looking for a premium gift, Starbucks is offering a Limited Edition Sterling Silver Starbucks Card. This Card is a beautifully-crafted, fully-functional gift card, made with premium 925 Sterling Silver and engraved with the Starbucks logo. Already sold out online, the Card comes preloaded with $50, retails for $200 and is only available in limited quantities at select Starbucks® stores nationwide, while supplies last.
The National Retail Federation is expecting that online holiday sales will grow between 8-11 percent this year. In light of that, Starbucks is also building out a meaningful online experience to complement its in-store experience. Customers will be able to browse the full Starbucks Dot Collection and select their perfect gift, all from the comfort of online shopping – 24 hours a day. In addition, Starbucks is introducing select online exclusive offers for customers including artwork inspired by the Starbucks Dot Collection, as well as premium coffee subscriptions, according to Starbucks Corporation.
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