The FINANCIAL — Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, ton April 11 announced that it will exhibit the “SUBARU XV CONCEPT” as a world premiere at the 14th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2011) slated for April in Shanghai, China.
The SUBARU XV CONCEPT is a design concept car that defines a new generation of crossover vehicle, blending exceptional SUV practicality with a fashionable form. It was specifically designed for customers who are looking for a vehicle offering looks, benefits and a packaging that stretch beyond those from the populated crowd of existing crossover models.
At its heart is the core theme of “Enjoyment and Peace of mind”, and a promise to deliver, in line with Subaru’s new brand statement, “Confidence in Motion”. With truly innovative styling, this new generation design concept car combines Subaru’s Crossover-like driving excitement with a revolutionary inspiring feel, playful nature, the proven comfort and reliability of the renowned Subaru’s Symmetrical AWD (All-Wheel Drive) system.
FHI will also showcase the Subaru’s unique technical exhibits including the Outback model’s cut body and Boxer Engines, and the Chinese rally car. With these displays and throughout the booth design, FHI will showcase Subaru’s efforts to integrate enjoyable and reliable driving and peace of mind, based on the Subaru’s core technologies of “Symmetrical AWD” and “Horizontally-Opposed Boxer Engine”. The press conference is scheduled at the Subaru booth on April 19, at 11.00h.