Facebook Ads can be an excellent method to funnel leads for builders, contractors, and construction companies. Around 70 percent of marketers think that Facebook is a powerful organic channel for brands.
However, there are some things you need to keep in mind to make them effective.
This blog will discuss the benefits of Facebook Ads for contractors and some of the things you need to keep in mind when setting them up.
What Are Facebook Ads, And How Are They Made?
Facebook Ads are created through the Facebook Ads Manager. It is a tool that allows businesses to create, manage, and track their advertising campaigns on Facebook. The Ads Manager is a powerful tool that gives businesses control over who sees their ads and how much they spend on them.
Here’s how these ads are made:
First, businesses choose their objective. Objectives are the goals that businesses want to achieve with their ads. Facebook offers a variety of objectives, including:
–Awareness: objectives that focus on getting people to learn about your business
–Conversion: objectives that focus on getting people to take action, such as making a purchase or signing up for your email list
After businesses select their objective, they create their ad. Facebook offers a variety of ad formats. Some of them are:
–Image: An image with text
–Video: A video with text
–Carousel: A series of images that people can scroll through
Once businesses select their ad format, they create their ad copy. It is the text that appears on their ad. They also choose an image or video to accompany their ad copy.
Finally, they select their target audience. It is the group of people who will see their ad.
Benefits Of Choosing Facebook Ads For Construction Businesses
1. Reach A Large Audience With Your Ad
Construction and building companies can use Facebook advertising to reach a large audience of potential customers. With more than two billion active users, Facebook offers an unprecedented opportunity to connect with people worldwide.
You can target the ads to people based on their location, age, gender, interests, and even behaviors. For example, you could target homeowners in your city who are interested in home improvement projects.
Or, you could target people who have recently moved to a new city and are likely in need of construction services. Facebook allows you to create lookalike audiences.
2. Affordable
When you want to get the most out of your advertising budget, Facebook is a great option. You can set a budget daily for your ad and only pay when people click on your ad.
You can also control how much you spend by setting a maximum bid for each click. It ensures that you never pay more than you’re comfortable with.
3. Instant Feedback
There is rising competition in the construction industry. To be visible and attract clients, you need to use various marketing tools. One of them is Facebook Ads for contractors. It provides instant feedback to know what works and adjust your campaigns accordingly.
For example, if you are launching a new product, you can create an ad and see how many people click on it. If the number is low, you can change the product or improve the ad.
4. Increased Website Traffic
Websites are the new way of marketing and advertising for any business. By using Facebook ads to drive traffic to your website, you can increase the number of leads coming in and get your brand name out there.
Facebook ads also allow you to track how many people click on your ad and go to your website. It is valuable information that can help you adjust your ad campaign to be more effective.
5. Brand Awareness
The construction sector is a very competitive one. People are always searching for new construction companies to do business with. By running Facebook ads, you can increase your company’s visibility and make people aware of your brand.
People who see your ads will become familiar with your company name and logo. They may not need your services right away, but they’ll be more likely to think of your company first.
Additionally, Facebook ads can help you reach people in your target market who are not already familiar with your company. For example, if you’re a construction company specializing in green building, you can use Facebook ads to reach people interested in sustainable living and energy-efficient homes.
Final Thoughts
As a contractor, construction company, or any other type of business in the home building industry, Facebook Ads can be a powerful tool to help you reach your target market and grow your business. There are a few things to keep in mind when creating your Facebook Ads, such as your target market, budget, and goals.
