Facebook To Test Reactions Feature To Expand Upon Like Button

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The FINANCIAL — Social networking giant Facebook is launching a test of reactions feature to expand upon the “Like” button. The effort is expected to result in a more expressive “Like” button, according to Nasdaq.

In a facebook post, the company’s CEO Mark Zuckerberg said, “Reactions gives you new ways to express love, awe, humor and sadness. It’s not a dislike button, but it does give you the power to easily express sorrow and empathy — in addition to delight and warmth.”

There have been demands for long to add a “dislike” button to facebook, to express moments that are not good, and also as a way to express empathy. “These are important moments where you need the power to share more than ever, and a Like might not be the best way to express yourself,” Zuckerberg added.

The company is starting to test Reactions in Ireland and Spain. Based on these experiences, Facebook will decide on expanding it to other regions.


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