The FINANCIAL — Facebook said on September 23 that starting today, 360-degree videos will begin rolling out in News Feed, according to Nasdaq.
To create 360 videos, a special set of cameras is used to record all 360 degrees of a scene simultaneously. This means that when the video is playing on Facebook, viewers can choose what angle they want to see it from. On the web they can do this by dragging around the video with their cursor, and on mobile devices they do it by dragging with finger â€” or even just by turning their device.
” You’ll be able to hold up your phone and the 360 video will follow you as you turn, looking around, to experience things from all over the world like never before,” Facebook said.
“If you’re using Facebook on the web or on Android, you should be able to see 360 videos in News Feed soon. We plan to roll this out for iOS in the coming months,” the company said.
The company noted that there are a number of publishers sharing new 360 videos on Facebook today, including Star Wars, Discovery, GoPro, LeBron James & Uninterrupted, NBC’s Saturday Night Live, and VICE. These videos help show the range of possibilities with this new medium. Disney and Lucasfilm are debuting an exclusive 360 experience from its upcoming movie Star Wars: The Force Awakens, bringing fans inside the beloved Star Wars universe.