The FINANCIAL — Facebook introduced Notify, a new app from the Social networking giant that delivers timely notifications about the things that matter to users, from the sources they like, all in one place. Notify from Facebook is available today in the US for iPhone, accoridng to Nasdaq.
The Social networking giant noted that the users will receive notifications, delivered right to their lock screen, and a quick glance will keep them connected to the things that they care about throughout the day. If they want to see more, just swipe or tap through any Notify notification to open the link in the app’s browser where they can read the full article, watch the video, or view the site.
“Notifications are becoming one of the primary ways people first learn about things wherever they are,” Facebook product manager Julian Gutman wrote in a blog post Wednesday about the new app.
“Everyone has different interests, so whether you’re into sports, celebrities, news, movies, music or shopping, Notify makes it easy to find notifications you’re into with a broad selection of great “stations” across a variety of categories,” Gutman said.
More than 70 media partners are participating in the Notify app, including the New York Times, Time Warner Inc.’sCNN, Vice Media, BuzzFeed, Fandango and Bloomberg Business. Many of those same companies have already teamed up with Facebook for Instant Articles, a new program designed to speed up the time it takes to load stories on smartphones. Facebook plans to add more sources in the near future.
To create users personal mix of notifications they select the stations from which they want to receive updates. Sources like the ones above will publish notifications through these stations when there are relevant updates. Notify also provides station suggestions based on users Facebook profile, and it’s easy to discover and add new stations any time.
“It’s easy to share your favorite notifications with friends via text, email, Facebook or other social networks, right from your lock screen. If a notification catches your eye when you’re busy or distracted, just swipe to add it to your Saved Notifications list. You can discover all the notifications you’ve received from Notify in the last 24 hours via a convenient in-app feed so you can easily stay up to date,” Gutman said.
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