The FINANCIAL — Ferrero, unveiled its first-ever Ferrero Rocher, Ferrero Rocher Dark and Raffaello ice cream sticks, aiming to create a new Ice Cream dimension in the market by building on its powerful confectionery brands into the ice cream category. The products will start being available in five countries across Europe in early 2021.
Combining passion and years of expertise, the Ferrero team has developed ice cream products which perfectly reflect the care and infinite attention to quality that make Ferrero’s products so appreciated all over the world. The new Ferrero ice cream sticks are ideal for those who are looking for precious moments of indulgence consumers know from Ferrero Rocher and Raffaello – for the first time now also as Ice Cream, according to Ferrero.
Fans of Ferrero Rocher will recognize the great taste and textural experience of the typical crunchy shell of delicious chocolate and masterfully roasted hazelnuts, which unfolds in a smooth hazelnut ice cream enriched with a delightful hazelnut and cocoa swirl. Inspired by Raffaello’s iconic taste and texture, Raffaello ice cream combines harmonious exotic flavour, a crunchy white shell sprinkled with coconut shavings and exquisite almond pieces with a delicate, smooth coconut flavoured ice cream.
This launch marks an important and proud moment for Ferrero, as we introduce the first-ever Ferrero ice creams for two of our most loved brands: Ferrero Rocher and Raffaello. Featuring a distinctive round shape, sophisticated taste and sensational texture, we believe consumers will love the new ice creams as much as we do. They are crafted with the same expertise, care, quality ingredients and infinite attention to detail that our brands are known for, Ferrero notes.
A unique opportunity in an exciting market
Ferrero is breaking into the ice cream category leveraging on its 75 years of chocolate expertise and its number one premium chocolate brands, which will reinforce Ferrero’s competitive position in the Sweet Packaged Food market. With the introduction of Ferrero Rocher and Raffaello ice cream products in the premium ice cream stick category, Ferrero is entering a fast-growing market, which is highly complementary to the company’s existing portfolio from a seasonality and consumption moment point of view.
Our consumers will be able to enjoy the unique taste of our beloved brands, Ferrero Rocher and Raffaello, for special moments of indulgence in a new ice cream dimension suitable all year round, particularly in the warmer months.
Especially in the premium ice cream stick category, Ferrero has a unique position: Ferrero is the undisputed leader in “pralines”, Ferrero Rocher being number one in the world. With Ferrero Rocher and Raffaello ice creams, Ferrero leverages on world famous brands that continue to be loved by generations all over the world.
Ferrero is planning further ice cream varieties
Consumers can look forward to many more innovative ice cream products. Ferrero Rocher and Raffaello Sticks are just the first move in this exciting ice cream adventure.
For years, Ferrero has been developing ice cream recipes in its laboratories in Alba, Italy: years of creativity, craftsmanship, tasting, testing of a truly dedicated and inspirational team. The products are manufactured on the company’s state-of-the-art production line in Alzira, Spain, following Ferrero’s acquisition of the Ice Cream Factory Company in 2019.