The FINANCIAL — French book and electronic media retailer FNAC has chosen to use Oracle Retail Merchandising System to help support its expansion plans in Europe and the development of new business models including e-commerce and its franchise network.
A subsidiary of PPR, FNAC has 145 stores providing an unparalleled assortment of books, CDs, DVDs, photographic and other electronic goods. The retailer is expanding internationally and operates stores in Belgium, Spain, Portugal, Italy, Switzerland, Greece and Brazil.
With plans to extend its existing and new franchise network over the next three years – opening between five and ten stores each year – and to further develop its growing online business, FNAC selected the Oracle Retail Merchandising System to help develop a centralized business model across the globe.
The Oracle Retail Merchandising System is expected to help FNAC centralize master data management and unify merchandising practices, providing a common approach to managing business information and enabling franchise stores to replace multiple legacy systems.
FNAC anticipates that buyers will see short-term value from more consistent and accurate entries, ease of maintenance around key processes and improved data integrity between franchise stores and its headquarters.
The integration of core merchandising activities is expected to reduce workflow overlap enabling employees to focus on increasing sales and delivering customer service, rather than managing their systems.
The selection of the Oracle Retail Merchandising System builds on the existing, long-term relationship between the two organisations and FNAC’s deployment of Oracle Retail merchandising applications within its French business.
Discussion about this post