Ford Reorganizes Asia Pacific Markets to Strengthen Performance

1 min read

The FINANCIAL — As part of Ford Motor Company’s global transformation, the Company announced it is reorganizing its Asia Pacific operations to accelerate a return to profitable growth and announced the hiring of a new president and CEO for Ford China.

As part of those actions, Ford China is elevated to a stand-alone business unit reporting to Ford global headquarters. Ford also announced that Anning Chen, an experienced auto executive with a strong track record in China, is rejoining Ford to become president and CEO, Ford China, a newly created position focused on driving sustainable value creation.

Peter Fleet, president Ford Asia Pacific, will facilitate the transition of Chen into his new position as leader of the Ford operations in China. Fleet will also oversee the establishment of a new International Markets business unit, which will initially be comprised of Ford’s existing Asia Pacific businesses outside of China and other markets globally which will be subject of a future announcement.

The moves are designed to accelerate Ford’s return to profitable growth in China, the world’s largest vehicle market and a key pillar of Ford’s global strategy. Creating a Ford China business unit will allow for greater focus on the market, faster decision making and increased Chinese leadership within the company.

Chen, a seasoned, highly qualified 25-year auto industry veteran, returns to Ford as president and CEO of Ford China, effective November 1. Chen brings to Ford expertise in leading transformation; establishing alliances and joint ventures; and developing competitive products for China. He will lead the company’s operations in Greater China, including all import and joint venture operations. Prior to this position, Chen served as CEO, Chery Automobile, Ltd. and Chairman of the Board of Directors, Chery Jaguar Land Rover, Automotive, China.

See also  BLACK BADGE GHOST debuts in Georgia

At the same time, in creating an International Markets business unit, Ford will capitalize on emerging markets opportunities, reduce bureaucracy, have the right cost structure and improve operational fitness.

The new leadership and structure for Ford China comes as the company is moving quickly to improve its performance in the market and put in place the building blocks to win the fast changing future.

Ford is entering a busy period of product renewal in China, including the current high-volume launches of the Ford Territory, Ford Focus and Ford Escort. It’s part of Ford China’s commitment to launch 50 new vehicles by 2025.

In addition, Ford has announced:

Plans to increase local production for Ford and Lincoln;

Detailed significant investment in China-led engineering and R&D;

Created a new single sales and service channel;

Created a new joint venture with Zotye for a new line of small battery-electric vehicles;

Formed strategic alliances with Baidu and Alibaba to explore areas of cooperation in AI, connectivity and digital marketing.


Leave a Reply