The FINANCIAL — The Chevrolet Malibu, Equinox (tie), Silverado LD and Spark ranked highest in their respective segments for the J.D. Power 2015 U.S. Initial Quality StudySM. Chevrolet has 10 models in Top 3 positions, more than any other brand, foreign or domestic.
The other Chevrolet nameplates achieving a Top 3 score for their respective segment include the Sonic, Traverse, Camaro, Impala, Silverado HD and Tahoe, according to GM.
“We are constantly challenging ourselves to bring to market the highest-quality products for our customers, regardless of the type of vehicle they purchase,” said Alan Batey, global Chevrolet president. “Quality studies like this one tell us we are moving in the right direction.”
The IQS announcement for 2015 models coincides with a strong May sales performance for many of the brand’s nameplates highlighted in the study. Overall, Chevrolet U.S. sales are up 1.6 percent over the same period last year.
Malibu: Total sales up 11 percent
Equinox: Total sales up 30 percent
Silverado LD: Total sales up 12 percent
Traverse: Total sales up 2 percent
Sonic: Total sales up 3 percent
Silverado HD: Total sales up 6 percent
The 2015 IQS is based on responses from more than 86,000 purchasers and lessees of new 2015 model year vehicles surveyed at 90 days of ownership. The study includes a 233-question survey designed to provide manufacturers with information they can use to quickly identify problems and drive improvement.