The FINANCIAL — Alicia Boler-Davis, recently appointed U.S. vice president of Customer Experience and vice president of Global Quality, heads a roster of four General Motors speakers at the CAR Management Briefing Seminars Aug. 6-9 in Traverse City.
At the seminars in 2011, GM North America President Mark Reuss outlined GM's vision to become the industry leader in customer experience. The company since has linked Product Quality and Customer Experience under Boler-Davis’ leadership.
According to General Motores, the approach is unique in the automotive industry, but it is more than an organizational change or redrawing of the company’s organization chart. Boler-Davis will provide an overview on GM's transformation into a customer-centric organization.
Gary Smyth, executive director of global Research & Development responsible for GM’s North American science labs, will discuss GM’s belief that both conventional technology improvements and electrification will be necessary to meet future needs for fuel efficiency and emissions improvement.
“We’re applying advanced technology where it makes the most sense for our customers, in terms of fuel efficiency, performance, and cost,” Smyth said in remarks prepared for the seminars.
Scott Whybrew, executive director of the North American Manufacturing Assembly and Automation Center, will review the current state of GM’s Global Manufacturing System, and discuss the role best practices and processes, technology leadership and partnerships play in delivering world-class vehicles.
Whybrew is former plant manager at GM’s Orion Assembly Center near Detroit, where the Chevrolet Sonic is the only subcompact built in America.
Sean Vander Elzen, senior Human Resources manager and leader in GM’s Talent Acquisition Center, will discuss the task of drawing the best talent to work in the auto industry.
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