The FINANCIA — Hermes lauched Un Jardin sur la Lagune a new fragrance to share (the sixth) in the brand’s Jardin series. ICI PARIS, one of the leading perfumery stores in Georgia is the first who presented this amazing scent. Presentation was held at Cafe Verde, specially for media representatives.
“Un Jardin sur la Lagune was inspired by a ‘secret walled garden’ in Venice. The notes feature Madonna lily, magnolia, pittosporum, wood and aquatic notes. With UN JARDIN SUR LA LAGUNE, HERMÈS celebrates dreams, and invites to discover a secret place inVenice, where fragrances come from the sky. In this vibrant and caressing perfume, the scents of magnolias and pittosporums mingle with sprays from the sea to create a singular gentleness,” Khatia Shamugia, Head of PR&Marketing department of ICI PARIS Says..
Un Jardin sur la Lagune was developed by perfumer Christine Nagel. Hermès Un Jardin sur la Lagune will debut in March, in 50 and 100 ml Eau de Toilette.
“I dreamed of this garden; I created a perfume woven from its memories, the cycle of trees and flowers, nature still enduring within it”, Christine Nagel, Hermès perfumer says. “Les Jardins fragrances attest to genuine encounters between the Hermès spirit, the soul of a place and the perfumer.”
“The fragrance is concieved as vibrant, caressing, distinctive and a bit nostalgic. The illistration for the packaging of the new perfue is signed by the famous Bosnian artist Safet Zec.
About Hermes fragrances:
Started in 1837 as a harness workshop dedicated to serving the noblemen of Europe, the Hermès family business created some of the finest wrought harnesses and bridles for the carriage trade . After expanding the business to include saddles and retail sales in 1880, the Hermès family business and reputation continued to grow. Their first foray into accessories was a bag specifically designed to carry a saddle. Throughout the 1920s, Hermès continued to expand on their accessory collection, with the first handbag introduced in 1922. This was brought about by the head of the firm creating a handbag collection to appease his wife. The first women’s couture apparel collection was previewed in Paris in 1929, and the 1930s saw some of Hermès’ most recognizable original goods. In 1949, Hermès debuted their first perfume: Eau d’Hermès. Hermes perfumes became a subsidiary in 1961, the same year they introduced their fragrance Calèche, a masterpiece that instantly transformed Hermes fragrances into one of the main players on the stage of modern perfumery. Other great Hermes perfumes followed, such as Concentre d’Orange Verte for both men and women and Elixir des Merveilles, a popular Hermes perfume for women.