Fred’s Stores Now Offering Western Union Prepaid Cards

The FINANCIAL — The Western Union Company, one of a leader in global payment services, and discount retailer Fred’s announced that they have joined forces to offer three Western Union general-purpose reloadable (GPR) prepaid cards.

The award-winning Western Union MoneyWise and Gold Card MasterCards and the Western Union Telemundo MasterCard are now available at 645 Fred’s stores in 15 states.

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All three of the cards can be used anywhere debit MasterCard is accepted, including at ATMs and for online shopping. As the Western Union Company reported, cards can be “topped up” or reloaded with cash at one of 45,000 Western Union Agent locations in the United States or at any Fred’s location that offers the cards.

Cardholders also can load funds onto their cards through direct deposit, through their bank accounts online or by directing a Western Union Money Transfer transaction directly onto the card.

“Before Western Union introduced any stored-value products, we asked our customers what they wanted,” said Mike Hafer, Senior Vice President, Global Prepaid, Western Union. “The result was these cards – they are fee-friendly, and our customers can use them for the majority of their financial needs. We are not just selling cards. We are creating stronger bonds with our customers and introducing – and refining – solutions that our customers will want to use again and again.”

The alliance with Fred’s builds upon Western Union’s strategy to join forces with retailers around the world to introduce innovative and unique prepaid solutions. Western Union currently offers stored-value products and services in nine countries through major retailers and Agents, such as

7-Eleven in the U.S., WH Smith in the U.K., AirPak in El Salvador, and UnionBank in the Philippines.

Western Union’s GPR cards have won numerous industry awards, including best overall GPR program and best consumer value. Western Union is recognized as a leader in the industry for its fee-friendly cards, which, unlike some competitors, have no monthly maintenance fees, no purchase transaction fees and no overdraft or late-payment fees.