Categories: Georgia

Georgians are watching less TV, more online

The FINANCIAL —  The FINANCIAL asked Eugene Jokhidze, Editor-in-Chief of the leading online magazine Metronome evaluate the media environment in Georgia.

ADVERTISEMENT

Metronome launched five years ago, is now in the top 10 news agencies in Georgia.

What is the impact of online media on Georgian society?

It has a great influence on society and it will increase in the future. People are consuming news mainly from their mobile phones while traveling or walking on the streets.

SUPPORT OUR NEWS, DONATE $1

This is a very useful way to stay informed and spend less time watching long programs in front of traditional TV. 
News online is distributed and delivered to users more quickly and effectively. Trust towards online media is increasing and users are growing daily.

But there are challenges related to fake news.

Will it hamper the development of online media?

We have a very tight market in online media. Of course, there are a lot of websites trying to improve their rating based on fake news distribution, but it can’t last forever. Readers are reacting accordingly to such news sources – blocking or reporting them in social media.

The majority of such websites are associated with or sponsored by Russian intelligence services. Local and international fact-checkers, including our agency, are focused on revealing misconduct of such media.



What about the advertising market? How they manage to survive in an environment where TV-s associated with the government or political groups occupy 90% of the ad budget.



Yes, this is an important issue. There are old stereotypes about the effectiveness of TV. But the reality is different. Until recent years, these traditional marketing methods were a staple of many marketers’ promotional endeavors; however, with the rise of online media and a shift in consumer trends, legacy media lost a lot of its appeal.

Nowadays, the internet allows easy access to an almost infinite amount of information at any time and any place. That has drastically changed the average consumer’s way of life.

Everything is faster and much more accessible now, so a lot of the marketing focus has shifted from seeking out customers to helping them find you. 
Between 2000 and 2020, the percentage of ad expenses in the U.S. has risen by 40% for online advertising, while some traditional methods like television and newspaper ad spendings have dropped by 3% and 26% respectively.

In 2000, it is estimated that only 7% of the world’s population used the internet. However, by 2018, that number rose to a whopping 48%!

The FINANCIAL

Since 2005

Recent Posts

Killing In Kherson: A Self-Made Partisan Describes His Role In The Resistance To Russia’s Occupation

KHERSON, Ukraine -- For Vladyslav Nedostup, the eight-month occupation of his native city has receded…

2 hours ago

Casual Luxe & Upscale Fare Featured at Margaritaville Hollywood Beach Resort

Far underrated in comparison to its neighbors Miami and Fort Lauderdale, the city of Hollywood…

1 day ago

Getting ready for retirement

Getting ready for retirement can be both stressful and satisfying. As you get more and…

3 days ago

Macron says it’s up to Ukrainians to decide conditions for possible end of war and “sustainable peace”

French President Emmanuel Macron said he does not believe allies should push Ukrainians into a…

3 days ago

Ukraine war: Kyiv displays dud nuclear-capable missile fired by Russia

Russia is now using nuclear-capable missiles with non-explosive warheads to exhaust Ukraine's air defences, the…

3 days ago

Special Advisor for Caucasus Negotiations, Ambassador Philip Reeker Visits Tbilisi

Philip Reeker, the Senior Advisor of the U.S. State Department for Caucasus Negotiations and the…

3 days ago