The FINANCIAL — One of the Leading Perfume companies Ici Paris is welcoming the latest perfume launched by French ready-to-wear line Zadig& Voltaire. Girls Can Do Anything becomes the name of a signature trail, the perfect incarnation of new femininity, free, uninhibited and impertinent! A bold fern twisted by the delicate pear bean duo and exalted by a musk-infused vanilla.
The company presented its chic and trendy fragrance to the media in an intimate atmosphere at night club Biblioteka, where one could easily smell the scent’s main notes of jasmine, chestnut, sandalwood and vanilla.
“Break free from conventional opinions in the blink of an eyes, be the master of your own choices, attitudes and actions, carelessly throw convention to the wind, overthrow the established order, surprise with jubilation, dare the unexpected, with elation, multiply experiences,” Zadig&Voltaire officials describe the new scent.
“ICI PARIS keeps offering latest scents to its loyal consumers. It’s a trend of 21st century that girls can do many things. Girls Can Do Anything is amazing perfume from Zadig& Voltaire which symbolizes liberation from norms and a new form of femininity;free, uninhibited and impertinent,”Khatia Shamugia, PR and Marketing Manager of ICI PARIS says.
“It’s a fragrance created for a woman who knows what she wants and is not afraid to reach for it. Perfect for everyday life, emphasizing your love for freedom and being yourself. This composition, full of intriguing notes, opens with a fresh aroma of pear, with the accent of bergamot and orange blossoms. Tonka bean pulsates in the heart of the scent, supported by a delicate hint of vanilla. Girls Can Do Anything perfume will become very popular among Georgian girls,” Shamugia said.
Girls Can Do Anything is a fresh sweet scent for those wanting something new for the autumn/winter. We’re loving the bottle. Only Zadig & Voltaire can make pink look strong and feminine but not clichéd girly.
French brand Zadig &Voltaire is a ready-to-wear fashion label established in 1997 by Thierry Gillier, the grandson of Andre Gillierand co-founder of Lacoste. The brand’s name was inspired by the Voltaire book, Zadig ou la Destinee. The Zadig & Voltaire style (jeans, boots and leather jackets) gained a solid reputation for accessible, high quality ready-to-wear and soon established a new meaning for ‘luxury’.
In 2003, Swedish designer Cecilia Bonstom became the brand’s creative director. She established the rock spirit and bohemian style of the labe’ls iconic torn t-shirts, and silky cashmere knits. Meanwhile, the label diversified into leather goods, jewelery, eyewear, a fragrance, Tome 1- La Pureté, as well as a series of candles. The brand has also launched Zadig & Voltaire Music, an independent music label honoring young rock artists.
In 2016, Zadig & Voltaire unveiled their debut fragrances. As Thierry Gillier observes: ‘I can’t imagine life without fragrance. I like it when it leaves behind a trail, asserts a personality. It’s an alchemy between you and someone else.’ To create Zadig & Voltaire’s olfactory ‘statement’, two alter ego scents were created – perfectly bottling the fashion name’s DNA.