The FINANCIAL — On February 29, 2008 Global Idea, local marketing research company and The FINANCIAL- the English language newspaper, held the Golden Brand 2007 awarding ceremony at the Courtyard by Marriott hotel. The 27 favourite brands of 2007 were revealed during the ceremony.
“Branding has become an essential component of the culture and economy spheres, it is now even called cultural accessories and personal philosophy. Golden Brand motivates companies to search for creative decisions in the advertising business,” declared Natia Jinjaradze, Director of Global Idea.
“Golden Brand is not only about giving out prizes, it’s a valuable acknowledgement for each and every brand represented in the Georgian market. Such events assist in raising brands’ self-evaluation and inciting their development to a more competitive pace,” stated Zviad Pochkhua, Editor-In-Chief of The FINANCIAL.
Golden Brand is the annual award ceremony in Georgia founded by The FINANCIAL and Global Idea (marketing research company) in 2005.
The event was sponsored and supported by the American Chamber of Commerce in Georgia (AmCham Georgia) and the Georgian Chamber of Commerce and Industry (GCCI).
“AmCham is happy to be a co-sponsor of Golden Brand awards together with GCCI. Golden Brand awards the most successful companies of the year, which is then in itself an example for other businesses to follow,” noted Esben Emborg, President of AmCham Georgia.
The winning companies included both those having received the award in the past and debutants as well.
“This is the third year in a row that Geocell has been named favourite brand. On the company’s behalf, I would say that we’re your favourite brand and you’re our favourite subscribers,” said Irma Tskitishvili, PR Manager of Geocell.
“Our company has only a single year of history, so it’s very exciting to have been added to the list of the most successful companies of the year,” claimed Mamia Sanadiradze, Director of Caucasus Online.
Both local and foreign brands represented in Georgia appeared equally happy to be named winners in their sectors.
“For our company, Golden Brand means even harder work to overcome future challenges and achieve goals set for future development,” said ?…. Meinhart, Heidelberg Cement Georgia.
“Si Certo, Badagoni! My first love is Georgian music and the second one- Badagoni, the next best example of quality Georgian wines. Every new year promises welcome surprises for high quality wine enthusiasts,” noted Liza Bagrationi, PR Manager of Badagoni.
Delta Comm, the General sponsor of the event, additionally awarded 3 special nominees: the Ministry of the Interior of Georgia, Tbilisi Metropolitan and People’s Bank.
“Last year we had only one body- the Revenue Service awarded for the best IT decision. This time the number of the nominees has increased to three,” said Paata Kikodze, General Director, Delta Comm.
Every year, leading bankers, journalists, and marketing and advertising experts in Georgia decide the top list of the companies to be awarded Golden Brand.
According to the organizers, the budget of the annual Golden Brand award ceremony is up to USD 40,000.
Golden Brand is a registered trade mark of Global Idea ltd, who, along with The FINANCIAL are the authors of Golden Book as well.
Golden Book is an annual intelligence publication, the very first edition of which has already provided complete coverage of the “golden” companies operating in Georgia including: the financial, pharmaceutical, perfume, petroleum, aesthetic medicine, IT, and advertising sectors.
Golden Brand 2007 WINNERS
1. Electric equipment – Favourite Brand: Elit Electronics
2. Favourite International Courier Service: DHL
3. Mobile communications – Favourite Brand: 877 by Geocell
4. Executive Search and Recruitment – Favourite Brand: Brain Source International
5. Auto saloon – Favourite Brand: Toyota Center
6. Developers and construction companies – Favourite Brand: Center Point Group
7. Favourite wine brand: Badagoni
8. Meat products – Favourite Brand: Nikora
9. Soft drink – Favourite Brand: Coca-Cola
10. Favourite beer brand: Platina by Kazbegi
11. Supermarkets – Favourite Brand: Populi
12. Perfumery – Favourite Brand: ICI PARIS
13. Dairy products – Favourite Brand: Eco-Food
14. Pharmaceutical companies – Favourite Brand: PSP
15. Restaurants – Favourite Brand: Tsiskvili
16. Insurance companies – Favourite Brand: GPI Holding
17. Clinics – Favourite Brand: Dr.Gia Gvaramia Clinic
18. Oil product companies – Favourite Brand: Wissol Petroleum Georgia
19. Advertising &Consulting – Favourite Brand: Sarke Group
20. Tourist company – Favourite Brand: Intercontinental
21. Internet Providers – Favourite Brand: Caucasus Online
22. Juridical companies – Favourite Brand: Kordzadze Law Office
23. Industry – Favourite Brand: Madneuli
24. Construction materials – Favourite Brand: HeidelbergCement
25. Airlines – Favourite Georgian brand: Airzena Georgian Airways
26. Hotels – Favourite Georgian brand: Vere Palace
27. Mineral water – Favourite Brand: Nabeghlavi
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