An iconic New Zealand butter brand, Anchor, has become the No. 1 foreign butter brand in Georgia, winning the most influential and prestigious business Golden Brand award.
Anchor has been around for more than 130 years. Henry Reynolds, who founded Anchor, arrived in New Zealand from Cornwall in 1868.
His Anchor butter was recognized for its quality and soon went onto win a gold medal at the Melbourne Exhibition in 1888. The valued brand went from strength to strength and Henry decided to sell Anchor to the New Zealand Dairy Association in 1896, which was to become part of Fonterra Co-operative in 2001.
Inspired by the tattoo on a sailor’s arm, Reynolds chooses the anchor as his logo, symbolizing safe arrivals and reliability.
Today, the Anchor brand is owned by Fonterra, a global dairy co-operative with deep roots in New Zealand that collects 22 billion liters of milk annually. Anchor butter is extraordinary in quality and loved by chefs and consumers everywhere.
Anchor butter is available in 140 countries, including in Georgia. The annual income of the company exceeds over $22 billion.
Made with only the freshest cream from pasture-fed cows, Anchor butter has no additives, no preservatives and no coloring.
The key of Anchor’s worldwide success is its quality, the control of which begins with pastures and continues at every stage of production.
The unique mild climate of New Zealand, the vast, evergreen pastures, and cows raised in an ecologically clean environment are what determine the consistently high quality of milk and, therefore, the butter of Anchor.
Anchor boasts a GRASS FED certificate which means that the butter is made from the milk of cows that graze on grass year-round.
“We would like to share our story of goodness from grass to glass with you. Our Anchor Brand comes from New Zealand, a source of pure goodness. Today, thanks to over 130 years of good ‘old dairy know-how, modern innovation and ingenuity, the goodness of Anchor is available in over 160 products and 140 countries”, said Lasha Babuadze, the founder of Iberia Product.
New Zealand is a country with a unique nature and climate, where a balanced amount of precipitation and sun makes it possible for all life to thrive. It is located on the southern edge of the world, between the Tasman sea and the Pacific ocean. This is a remote place from civilization, which helped protect and preserve the pristine nature and purity of New Zealand for thousands of years. The country is located on two large Islands – North and South-covered with dense forests, endless emerald-green pastures and majestic mountain ranges. The ecosystem is provided with both regular rainfall and the number of Sunny days per year, which creates ideal conditions for plant growth. Due to the temperate climate and fertile soils, pastures thrive here. The grass grows rich in nutrients and an incredibly juicy green color.
New Zealand has more than 6 million dairy cows, with a population of 4.8 million.
“Grass is a natural food source for cows, and New Zealand is an ideal place to grow it all year round. At least 2,000 hours of sunshine a year, a fair amount of rain, favorable average daily temperatures and vast expanses of fertile land – there are ideal conditions for dairy farming”, said Babuadze.
It is a well-known fact that well-groomed cows produce high-quality milk, that is why New Zealand farmers focus on growing green grass of selected quality and apply the best farming technologies to maintain the health and well-being of cows that are on natural, free grazing.
“They spend up to 90% of their time in open pastures each year, and 85% of their diet is green grass. New Zealand has won international recognition in the field of animal welfare. The global Animal Protection Index also assigns the country first place”, said Babuadze.
The New Zealand government prohibits the use of growth hormones and antibiotics in dairy farming.
“All this allows you to get excellent quality milk, unique in its composition”, said Babuadze.
New Zealand milk is a natural source of a biologically available form of calcium, as well as rich in a number of other essential nutrients, protein and vitamins.
“Butter is one of the purest dairy products in the world. Real New Zealand butter has a rich yellow color - due to beta-carotene - a natural yellow pigment that gets into the milk from the grass that cows eat in New Zealand all year round”, said Babuadze.
Anchor butter contains beta-carotene, which is converted to vitamin A in the human body, which is a powerful antioxidant and is essential for the growth and proper functioning of the eyes and bones, for healthy skin, hair and the immune system.
It also contains vitamin D, E and K, which promote height growth and bone strength. That is why Anchor butter is great for children.
The beneficial properties of butter do not end there. It contains omega 3 and omega 6, which are not produced by the human body, but are essential for its healthy functioning.
Butter contains vitamin CLA which reduces the number of fat cells and promotes muscle growth.
Anchor butter has been available on the Georgian market since 2018. That same year, 85 tonnes of Anchor butter were imported to Georgia. Due to the increased demand for the product and growing sales statistics last year, 130 tonnes of Anchor butter was imported into the country.
Anchor dairy is part of Fonterra, a co-operative owned by 10,500 farming families. In New Zealand, farming is a way of life.
“With more than 30 manufacturing sites across the country, we process about 16 billion litres of milk every year. We export about 95% of our local production to more than 140 countries”, said Babuadze.
“Look out for our Trusted Goodness quality seal on pack. It’s our promise, to New Zealand and the world, that when you buy one of our products, you’ll be enjoying the world’s finest dairy”, he added.