The FINANCIAL — Nuremberg, May 23, 2011 – GfK group writes, that televisions are left on for longer and longer periods of time, more devices are being sold and the trend is towards larger screen sizes – all this is reason enough for the European Commission to confront the rising electricity consumption by introducing new EU-wide energy labels for televisions.
According to analyses carried out by GfK Retail and Technology, it is worthwhile consumers not only considering price when purchasing a new TV, but also taking note of the electricity consumption.
GfK web-site says, that the new energy label for televisions will become mandatory in all European countries from December 2011. The European Commission hopes that the classification scale, from class A (low consumption) to G (high consumption), will establish a greater level of transparency for consumers, as well as creating a greener TV market.
There are several factors which have caused the continuous rise in the share of private electricity consumption attributable to TVs that has been recorded in recent years. The periods during which televisions are switched on has been steadily increasing and is not just as a result of the rising average viewing time. In addition to TV programs, televisions are now also switched on to watch films on DVD or Blu-ray, play on games consoles and surf the internet. Overall consumption is boosted by the fact that more TVs are in circulation. Even if it is assumed that a new TV is purchased every five years, there are currently more than 213 million TVs in use across Europe. With an average growth rate of around 10%, the TV market has been experiencing a continuous upward trend for the past five years. There has also been a clear development towards bigger TV screens in all the countries that are included in the study. While the sales share of televisions with 40-inch and larger screen sizes stood at 17% in 2006, this increased to 27% in 2010.