Greater China to Adopt “Cushman & Wakefield” to Align with Company’s Global Branding

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The FINANCIAL — Cushman & Wakefield announced that effective from today, the company will adopt “Cushman & Wakefield” in Greater China as the English corporate name to align with their global branding.

Together with other cities around the world, the firm will be celebrating 100 years of Cushman & Wakefield this year.

At the beginning of the merger, the company operated under the co-branded name of DTZ/Cushman & Wakefield in the Greater China to embody the history and underscore the significance of both brands in the market. Thanks to the joint efforts of all involved, the company has successfully integrated in an organized and smooth manner. More importantly, the employees have unified and developed into a mature and efficient team through continuous collaboration, and the clients have gained a more profound understanding of the size, professionalism and strength of the new company. These results are extremely encouraging, according to Cushman & Wakefield.

Edward Cheung, Chairman, Asia Pacific Board & Chief Executive, Greater China, said: “With the trustworthy global brand and a more concise corporate image, we are confident that we will continue to be the best and deliver outstanding business in Greater China. Leveraging our international platform, professional teams and cross-border resources, Cushman & Wakefield will continue to deliver excellent services to maximize the benefits for our clients.”

 

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