The FINANCIAL — comScore on December 14 reported holiday season U.S. retail e-commerce spending from desktop computers for the first 42 days of the November-December 2016 holiday season.
For the holiday season-to-date, $49.3 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. Green Monday (Dec. 12) reached $1.62 billion in desktop online spending, up 15 percent versus the corresponding shopping day a year ago, representing the fifth heaviest online spending day of the holiday season-to-date after Cyber Monday; Tuesday, Nov. 29; Black Friday and Friday, Dec. 9, according to comScore.
“We have continued to see strong online spending since Thanksgiving, with Green Monday marking the 19th consecutive billion-dollar day on desktop, bringing the total number of days achieving this milestone up to 27 for the season. This far surpasses last year’s record of nine consecutive billion-dollar days, and it’s likely we will see this trend continue through at least the end of this week before the season officially begins winding down,” said comScore CEO Gian Fulgoni. “While Green Monday’s importance to holiday e-commerce has slightly waned in recent years as other days like Black Friday gain in influence, its 15 percent year-over-year growth rate gives us an encouraging sign for this last major online buying week of the season. With Free Shipping Day on Friday, December 16, we expect one last surge in online buying to close out the heavy part of the season on a high-note.”
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