H&M sales rise 6% in March as Easter comes late

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The FINANCIAL — As previously communicated in conjunction with the three-month report 2017, the H&M group’s sales including VAT during 1 March – 28 March 2017 increased by 7 percent in local currencies compared to the same period last year.

For the whole month of March, sales increased by 6 percent compared to the same month last year.

Sales in March, April and May should be viewed together, partly because the Easter holiday falls in different months in different years and partly because the weather during this period can vary greatly from year to year, according to H&M.

The total number of stores in the group amounted to 4,426 on 31 March 2017 compared to 3,997 stores on 31 March 2016.



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