The FINANCIAL — With Veterans Day approaching, Heinz Ketchup is making it easy for Americans to pour on their appreciation for those who have served our country with a charitable campaign that celebrates veterans while also raising awareness and money for Wounded Warrior Project, a nonprofit, nonpartisan organization that honors and empowers wounded warriors.
The patriotic promotion touts the phrase “Our Turn to Serve” on Heinz Ketchup bottles in participating restaurants nationwide and encourages people to scan a quick response code on the back of 20-ounce bottles with a smart phone to send a personalized thank you to veterans.
For each “thank you” sent and each “like” on the Heinz Ketchup Facebook page, Heinz will donate 57 cents, up to $200,000, to Wounded Warrior Project. Together, the H.J. Heinz Company, L.P. and the Heinz Foundation will collectively donate more than $300,000 to Wounded Warrior Project this year alone. The Ketchup campaign for veterans includes a partnership with the USO.
Each custom “thank you” created through the campaign will be sent as a postcard through the USO to a veteran or active military service member with a personal message of appreciation. In addition to sending thanks, the campaign also offers consumers the ability to make their own donations directly to Wounded Warrior Project and to learn more out how to become involved with veterans programs in their local communities. Heinz has a long history of supporting veterans and giving to soldiers. In fact, the company even converted one of its plants to manufacture parts for planes in World War II.
During this time, almost half of Heinz’s total food production went to the Allied armed forces. In addition to sending ketchup and pickles, the company made special rations for soldiers. For more information on Heinz Ketchup’s cause campaign to support veterans, visit a participating restaurant that carries the Heinz 20-ounce Heinz Ketchup bottle.
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