Tbilisi — Herbalife, a global nutrition and wellness company, community and platform, is observing an impressive milestone — its 45th anniversary. As #1 weight management and well-being brand in the world*, the company has made significant strides in promoting a healthier lifestyle for communities around the world, including 14 years in Georgia.
As it commemorates this important anniversary, Herbalife isn’t resting on its laurels. The company is poised to evolve its business model by embracing cutting-edge digital technology. With a vision to personalize healthy lifestyle and wellness, Herbalife is leveraging individual biometrics, biomarkers, lifestyle data, and DNA. This innovative approach aims to go to a comprehensive, data-driven wellness platform that addresses the dynamic needs of consumers.
Anticipating the future, Herbalife is set to launch this year in Georgia the Collagen Skin Booster**, featuring a refreshing strawberry lemonade flavor. This product embodies the philosophy that beauty and wellness begin from within, reinforcing the brand’s commitment to holistic well-being.
In an exclusive interview, Nina Kandelaki, the Regional Vice President of Herbalife, shared her excitement about these developments. “We are not just evolving our products; we are redefining the way people think about their healthy lifestyle habits and wellness. Empowering our community with personalized solutions is at the heart of our mission.”
Q. Herbalife is celebrating its 45th anniversary. How is the company evolving, and what does this milestone mean for Georgia?
A. Herbalife’s 45th anniversary marks a new chapter. We’re integrating advanced digital technologies to personalize wellness, using biometrics, lifestyle data, and DNA. Our goal is to move to a comprehensive, data-driven wellness platform. In Georgia, we’re proud of our 14-year presence and ongoing commitment to promoting balanced nutrition and healthy lifestyle.
Q. What does winning the Golden Brand award mean for Herbalife, and how do you think this recognition will affect the company’s growth and consumer perception in Georgia?
A. We’re honored to be recognized for the fourth time in the ‘Balanced Nutrition’ category. The Golden Brand award, widely regarded as Georgia’s most prestigious business accolade, not only affirms our commitment to balanced nutrition but also reflects the trust and loyalty we’ve built in Georgia, strengthens our market position, and boosts consumer confidence.
Q. As a nutrition company with a science-backed product line, what key products or innovations are you most excited about right now?
A. Innovation is central to Herbalife. We closely monitor nutritional trends and regularly update product formulations. Last year we introduced the Formula 1 Express protein bar with dark chocolate flavor in Georgia — a complete meal replacement designed for convenience. This year we are preparing to launch the Collagen Skin Booster with a strawberry lemonade flavor, reinforcing our belief that wellness and beauty start from within.
Q. How does Herbalife ensure the quality and safety of its products?
A. Product quality and safety are top priorities. We have four global manufacturing facilities and 18 laboratories, eight dedicated to quality control. We conduct nearly 300,000 internal tests annually to ensure ingredient purity, nutritional value, and taste, meeting strict local and international standards.
Q. What advice would you give to individuals looking to achieve a balanced nutrition lifestyle through Herbalife products?
A. Herbalife products are available exclusively through Herbalife Independent Associates, who also provide nutrition plans and ongoing support. I advise our potential clients to remember that together with high-quality products they receive strong support from Herbalife’s nutrition consultants.
Q. With the increasing competition in the healthy lifestyle and wellness industry, how does Herbalife differentiate itself from other brands?
A. Herbalife’s key differences are the personalized support provided by our nutrition consultants and our global community spanning 95 countries. We empower individuals to achieve personal and professional growth. I’m inspired by positive changes in people’s lives after joining the Herbalife community. I’m especially inspired by Stefan Gratziani, who started as Herbalife’s Independent Associate in 1991 and has become the CEO of Herbalife this May – these examples demonstrate the limitless possibilities our business model offers.
Q. Can you talk more about the Herbalife community, how Herbalife unites balanced nutrition fans?
A. Our community is active and engaged, participating in events like the Tbilisi Marathon and running Healthy Lifestyle clubs across multiple cities. These clubs offer training in balanced nutrition, group exercise, and support for adopting healthy lifestyle habits. Local collaborations, such as with fitness expert Kristina Bokuchava, further promote the principles of balanced nutrition and well-being. And since 2025 Herbalife’s products and community is more visible in Georgia due to new social media accounts in Instagram and TikTok.
Q. Do you personally use Herbalife products and which are your favorites?
A. I consume about 10 Herbalife products on a daily basis and my favorite product is a chocolate-flavored Formula 1 protein shake. I use it in the morning with water, adding extra protein. I also drink our herbal tea for energy, plus I support my metabolism with an aloe concentrate. This is my daily balanced breakfast.
Q: What are Herbalife’s plans for future growth and innovation?
A. We’re modernizing our business model with digital tools that enable personalized nutrition. Recent partnerships and acquisitions in the US are the first steps in this transformation. Our aim is to equip Independent Associates with innovative, science-backed resources, evolving into a data-driven wellness platform that meets the changing needs of consumers.
*Source: Euromonitor; CH2025ed, weight management & wellbeing definition; combined % RSP share GBO for 2024
**Food supplement. Food supplements cannot replace a wholesome, balanced nutrition.
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