The FINANCIAL — Hitachi, Ltd. (NYSE:HIT/TSE:6501) on September 27 announced that Hitachi Elevator Engineering (Singapore) Pte. Ltd. (HEES), a company that manufactures, sells and provides services for elevators and escalators in Republic of Singapore (Singapore), will be renamed Hitachi Elevator Asia Pte. Ltd. (HEA) and begin operations as a regional HQ for the Hitachi Group's elevator and escalator business in Southeast Asia, India and the Middle East on October 1 this year.
"At present, Hitachi is conducting its elevator and escalator business in these countries and regions through manufacturing, sales and service the Hitachi Group and its agents in each region. From October 1, HEA will oversee all regional operations. In this capacity, HEA will endeavor to raise business efficiency through locally led operations, as well as strengthen the system for quickly responding to market trends and customer needs in each country and region," Hitachi reports.
Furthermore, Hitachi will develop global strategic elevators that will standardize control systems that have differed by countries and regions, and promote a shared IT platform for supporting decisions regarding sales and specification determination, design, and manufacturing and procurement. This will form a highly efficient global development and manufacturing framework based on cooperation among bases in Japan, People's Republic of China (China) and Singapore.
In strengthening cooperation among Japan, China and Singapore operations through today's move and other actions, Hitachi aims to expand its global share of new orders for elevators and escalators in terms of units from 8% in the year ended March 2010 (fiscal 2009) to 10% in the year ended March 2013 (fiscal 2012).
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