The FINANCIAL — IHG, one of the world’s leading global hotel companies, announced signings of two new Holiday Inn hotels in Colombia.
As InterContinental Hotels Group said, the new properties – to be located in the northeast region’s cities of Bucaramanga and Cucuta – will bring IHG’s hotel pipeline in Colombia to 5 hotels.
The Holiday Inn Bucaramanga and The Holiday Inn Cucuta, scheduled to open in 2014 will add 285 rooms to IHG’s existing hotel portfolio in Colombia, which currently includes four open Holiday Inn and Holiday Inn Express hotels.
“The Holiday Inn brand family is gaining great traction in South America, particularly in rapidly growing countries like Colombia where we are building a strong presence through expansion in secondary cities,” said Joel Eisemann, chief development officer, the Americas, IHG. “Bucaramanga and Cucuta are the fifth and sixth largest cities in Colombia, and can support new growth products. We are excited to be able to continue to expand our portfolio at a strong pace as we head into 2013.”
The Holiday Inn brand family’s $1BN global brand relaunch, the largest project of its kind in hospitality history, continues to drive increased quality and consistency across the global portfolio. The new hotels will feature a contemporary image with emphasis on arrival and welcome services, guestroom and guest bath comfort and a redesigned logo and signage.
“We are delighted to add these two destinations to our growing list of hotels within Latin America," said Alvaro Diago, COO, IHG, Latin America and the Caribbean. "We are also pleased to be working with two great partners who are helping us to increase our presence in the country while maintaining our pledge to offer guests the highest quality hotel accommodations and services."
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