The FINANCIAL — Hong Kong Airlines was awarded “My Favourite Promotional Strategy” in the Airline category at the award presentation ceremony of Travel Awards 2015 hosted by U Magazine on October 14. Mr. Jordan Cheung, Marketing Manager of Hong Kong Airlines attended the ceremony and received the award on behalf of the Company.
This year marks the third year of U Magazine Travel Awards, which has been one of the most credible and recognized Awards in the travel industry. 57 brands are voted by the readers of U magazine as winners out of 200 travel brands that are nominated at the Awards, ranging from travel-related services, products to ancillary facilities. The winning of “My Favourite Promotional Strategy” in the Airline category represents market recognition of Hong Kong Airlines’ great efforts in promoting the Company’s brand, according to Hong Kong Airlines.
Mr. Jordan Cheung, Marketing Manager of Hong Kong Airlines said, “As a young and vigorous local carrier, Hong Kong Airlines embeds its ‘fresh’ and ‘localized’ brand concept in communications with its passengers in innovative and multiple channels. We are happy to be awarded the ‘My Favourite Promotional Strategy’ in the Airline category, and are most thankful for the support from our customers.”
Mr. Cheung continued, “We attach importance in enhancing brand awareness via promotional activities, which will be a continuous strategy to optimize communications between the Company and the customers. In August, we launched the ‘Sweeten You Up’ service promotion which has been well received by the market. More excitement and surprises for passengers can be expected as we are welcoming our 9th anniversary in November, through which we hope to attract more people to enjoy our quality service to further boost customer recognition of the brand of Hong Kong Airlines.”