Have you noticed just how many businesses and brands are starting to use Instagram to market to a larger audience, and want to do this too? Do you want to know how you could be using Instagram as a tool for your business?
Of all the social media platforms that are being used by businesses and brands today, Instagram has to be the most popular among them. With over a billion active monthly users, it is the most frequented social media platform by both businesses and individuals alike. They are using all sorts of tools and strategies to stand out from the crowd and raise awareness about whatever it is they are; some buy Instagram followers from reputable sites that don’t put profiles at risk, while others rely on quality content only. That being said, using Instagram as a business is about more than just posting photos of your new products.
There is a lot that goes into it, and here is how to use Instagram as a tool for your business.
Create a great profile
When it comes to using Instagram as a tool for your business there are many benefits that one can gain from doing this however you need to make sure that you’re using Instagram effectively and efficiently in order to see any results from it.
One of the first steps to follow when using Instagram as a tool for your business is to create a great profile. Your profile is one of the first things that you will have to set up when it comes to using Instagram and it is as easy as following the prompts that are given to you.
However, it is beyond just creating a simple username and putting up a pretty picture. When creating a great profile, you need to choose a username that is simple and easy to remember yet on brand with your business. You also need to choose a profile picture that matches the tone and aesthetics of your account and have a buyer that is fully completed with information about your business, contact details, and even a link to your website.
Post at least once a day
Something that people tend to slack on when it comes to social media marketing or using Instagram as a business is consistency. However, something to note is that consistency is one of the only ways that you can go about growing your account and gaining more followers.
As a business on Instagram, you should be posting at least once a day every day in order to keep your followers engaged and to keep them interested in your account and business. It is easy for people to forget you on social media, and you have to find out when your followers are most active in order to post at the best time to reach them.
You should also consider creating a posting schedule which will make it easier to keep on top of all of your consistent posting and the content that you need to be sharing.
Create engaging content
Content is without a doubt one of the most important things that you need to be paying attention to when it comes to using Instagram as a tool for business or for business marketing. The content that you are posting on Instagram should be relative to your business but should also be engaging.
You can’t just advertise or hard sell your products to your audience because Instagram is a social platform where people come to be entertained. In the case of creating engaging content, you could also upload user generated content which acts as social proof. The idea behind engaging content is that you want people to actively engage with the content that you’re posting and not just look at it and scroll past it.
Use influencers and engage
Last but certainly not least the final way that you should make use of Instagram as a tool for your business is to make use of influences and to actively engage with your audience. Influences all the celebrities of social media and have hundreds of thousands of followers, if not millions and they are all adoring fans.
There are so many influencers on Instagram and there’s bound to be one that is willing to work with you and also has a niche audience that you are trying to reach. Just keep in mind that working with influencers can get expensive.
If working with influencers is not an option for you another great option is to actively engage with your audience as often as possible whether it is replying to comments, liking other users posts, following other users, or responding to direct messages.