The FINANCIAL — Hyundai Motor has triumphed once again at the Red Dot Design Awards, receiving an unprecedented five accolades.
With two ultimate ‘Best of the Best’ awards and three Red Dot Design Award ‘Winner’ placings, it is the fourth year in a row that Hyundai Motor has received recognition for excellence in design in the internationally-renowned Red Dot Awards.
The Hyundai Motorstudio Goyang Exhibition was awarded a ‘Best of the Best’ Red Dot Design Award accolade in the Communication Design category, highlighting Hyundai Motor’s innovative approach to capturing the brand essence in physical form. The interactive exhibition in Goyang, South Korea allows visitors to explore the Hyundai Motor brand using five primary human senses. The journey explains Hyundai Motor’s vehicle production process; from stamping and shaping steel parts, to the detailed workings of factory line robots, and how key car technologies work.
The Hyundai Motorstudio exhibition also received further recognition, with its Kinetic Sculpture – located on the top floor of the building – named as a category ‘Winner’ in its own right. The centerpiece sculpture – constructed of 1,411 aluminum rods over a 20m2 area – reacts to visitor interactions, while also making flowing movements that reflect Hyundai Motor’s ‘Creating Design from Movement’ mantra.
The interior design of the Hyundai Motorstudio Goyang also received praise as a category ‘Winner’, with building’s unique food and beverage facilities recognized. The three food courts inside the Motorstudio are cleverly designed to allow visitors to watch the chefs expertly preparing food. The concept also previously gained recognition at the 2017 Iconic Awards, with the Motorstudio named as ‘Best of the Best’ in the Interior Public Exhibition Content Design category, according to Hyundai Motor.
Hyundai Motor’s new audio brand identity that was created last year earned the most prestigious honor in sound design, with a ‘Best of the Best’ Red Dot Design Award win. The ascending six-tone sequence is a brand centerpiece that extends across multiple customer touch-points, including in-car welcome sounds, showrooms, as well as television and radio communications. The Hyundai Sound adds another dimension to the Hyundai brand personality, building upon the key characteristics ‘essential’, ‘refined’ and ‘confident’.
Following its win at the iF Awards earlier this year, Hyundai Motor’s bespoke brand typeface, Hyundai Sans, clinched another award for typeface design at the Red Dot Design Awards. Created for Hyundai Motor over a 12-month period to support communications with audiences in 193 countries, the font was introduced last year as part of a global brand relaunch. The Hyundai Sans font is designed to radiate a warm, confident look with a human touch, inspired by traditional Korean letterforms.
It is the fourth year in a row that Hyundai Motor’s evolving design philosophy has won acclaim in the Red Dot Design Awards. The Hyundai Azera and Genesis G80 Sport models are both recent winners in the ‘Product Design – Transportation Category’. Earlier this year, Hyundai Motor also received more international recognition at the 2017 iF Design Awards, with the IONIQ Home Charger for product design and Hyundai Sans for typography design.
