The FINANCIAL — To help organizations accelerate and drive more business value from their mobile initiatives, IBM announced the expansion of its IBM MobileFirst portfolio with new and enhanced services focused on mobile strategy and security, application development and device procurement and management, according to IBM.
“The expansion of our mobility services portfolio demonstrates our continued investments in building the full breadth of capabilities clients need to radically transform and grow their business through mobile,” said Rich Esposito, general manager, Mobility Services, IBM Global Technology Services. “In 2014, we will further leverage our software acquisitions and growing capabilities in the cloud to provide clients with more flexibility and choices, including ‘mobility as-a-service’ solutions,” he added.
A recent IBM study reports that 90 percent of global organizations across eight major industries are planning to sustain or increase their investments in mobile technologies over the next 12 to 18 months. According to the report, the top three mobile challenges facing organizations are:
· Integrating mobile applications with existing systems (54 percent)
· Implementing secure end-to-end mobile solutions for devices and applications (53 percent)
· Reacting to changes in technology and mobile devices in a reasonable period of time (51 percent)
Today mobile is helping drive business transactions and revenue while delivering valuable information that teams can tap into to identify and capture new business opportunities. As a result, mobile leaders are doing more to integrate this channel into the fabric of their business, helping clients address their key challenges and fully integrate mobile across their entire business, according to IBM.
In addition to these new services, IBM also announced today that IDC has named it a leader in the new MarketScape Worldwide Mobile Application Development, Testing, Management, and Infrastructure (mADTMI) Services 2014 Vendor Assessment.
In 2013, IBM launched IBM MobileFirst, a significant mobile strategy that enables clients to radically streamline and accelerate mobile adoption. IBM assembled the people, technology and R&D to build the most comprehensive mobile portfolio in the industry. IBM MobileFirst combines deep industry expertise with mobile, Big Data and analytics, cloud and social technologies to help organizations capture new markets and reach more people, according to IBM.
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