The FINANCIAL — Sprint is using IBM MobileFirst solutions to deliver a more personalized, responsive connected car experience, according to IBM.
Through new enhancements to the Sprint VelocitySM connected vehicle platform, cars can be seamlessly integrated with drivers’ mobile devices and customized to their specific in-vehicle infotainment, security and convenience feature preferences.
Based on IBM MessageSight, the Sprint Velocity Service Bus is a new communications architecture that lets smartphones, tablets and other devices communicate through the cloud. This new architecture, which is being launched today, enhances the Sprint Velocity platform by simplifying and speeding the delivery of connected car services. The result is increased flexibility for auto manufacturers and an improved driver experience that can anticipate needs and make consumers’ lives easier and more convenient, according to IBM.
“With the adoption rate of smartphones steadily on the increase, users have come to expect their preferences to transfer from one device to another. Transfer of your personalization and customization settings to the connected car is the next logical step for automotive manufacturers looking to drive innovation in a very competitive market,” said Bob S. Johnson, director of development for Sprint Velocity. “To make this a reality, Sprint Velocity is working with IBM to provide open access across a select group of platforms and partners so vehicles can seamlessly connect a wide array of services and mobile devices,” he added.
The global connected car market is predicted to be worth nearly $53 billion in 2018, up from $17 billion in 2012, says areport issued by the GSMA. In comparison with most of today’s connected car solutions, IBM MessageSight requires low bandwidth and offers the speed and scale necessary for automakers to easily and economically connect maintenance and operational sensors back to dealers, or link mobile devices, security, navigation and locking/unlocking capabilities, according to IBM.
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