The International Chamber of Commerce Georgia, a business organization comprised of over 250 entities, is reinforcing its commitment to fostering economic growth and international trade in the country. The organization leverages its influential global network, which connects 46.5 million members through 12,000 chambers globally, to provide support in policy development and trade facilitation.
Khatia Bukhrashvili, the Secretary General of ICC Georgia, emphasized in a recent interview with Golden Brand that the organization has been actively supporting domestic economic growth and businesses.
For several years, ICC Georgia has also been a supporter of the Golden Brand awards, a prestigious business award ceremony in the country.
Q. Can you recall the core mission of the International Chamber of Commerce at its founding and how it has changed and adapted to meet the needs of the domestic business and economic sectors?
A. Since its inception, ICC Georgia has promoted business growth and international trade by integrating Georgian enterprises into the global economy with ethical practices and a strong legal framework. As the economy matured, ICC Georgia shifted to robust advocacy, influencing policy-making and trade discussions. It intensified capacity building to enhance local business competitiveness globally, embraced digital transformation, and supported eco-friendly practices and innovation. By providing strategic guidance, ICC Georgia helps businesses navigate global challenges, playing a crucial role in creating a stable, prosperous business environment.
Q. Please also highlight how the organization has been supporting domestic economic growth?
A. ICC Georgia boosts economic growth through policy advocacy, networking, and capacity building. It collaborates with the government on business-friendly policies, connects businesses with partners and investors, and offers workforce training. We facilitate global market access, promote innovation through technology, and encourage sustainable practices, supporting inclusive and environmentally responsible long-term economic stability.
Q. What do you see as the most pressing challenges facing businesses today, and how can the ICC help tackle them?
A. In Georgia’s turbulent environment, businesses face challenges from uncertainties and economic instability. The ICC provides vital support with access to networks, knowledge, and financial resources, promoting digital tools for competitiveness. ICC Georgia uses this network to aid local businesses by fostering partnerships, education, and digital connectivity, helping them mitigate risks, seize opportunities, and ensure sustainable growth and resilience.
Q. How does the ICC support businesses in the regions, and what unique opportunities do you see in these markets?
A. The ICC fosters business growth and collaboration, with ICC Georgia leading expansion in Central Asia. New offices in Kyrgyzstan and Tajikistan, and plans for Azerbaijan, Mongolia, Uzbekistan and Kazakhstan, enhance regional networks and global engagement. ICC Georgia provides guidance, promotes innovation, and advocates transparency, attracting investments and boosting regional economic development.
Q. What measures is the ICC taking to promote entrepreneurship and innovation?
A. The ICC fosters entrepreneurship and innovation through strategic initiatives. It establishes regional Centers of Entrepreneurship, like the one in Tbilisi, offering training, mentorship, and networking by leveraging three pillars: access to knowledge, access to finance and access to digital tools. It partners with academic and tech organizations to drive innovation and facilitates global networking for market access and best practice sharing.
Additionally, ICC supports startups and SMEs by guiding them in financing, regulatory navigation, and leveraging international trade. These initiatives empower entrepreneurs with essential tools and connections for global success.
Q. What advice would you give to business leaders navigating the complexities of the country’s current environment?
A. To navigate Georgia’s complex environment, business leaders should stay informed and agile to adapt to changes by staying updated on economic and political developments. To leverage networks by using networks like the ICC for insights and collaborative opportunities.
Focus on innovation to embrace digital transformation and new technologies to remain competitive; manage the risks by diversifying supply chains and have contingency plans ready to handle disruptions; invest in talent to develop and retain skilled employees for successful navigation and growth.
These strategies help business leaders manage complexities and achieve long-term success.
Q. What steps is the ICC taking to attract new members in Georgia, and what benefits do you offer?
A. ICC Georgia attracts new members by leveraging its influential position as a leading business organization with over 250 entities in its network. With connections spanning 46.5 million members and 12,000 chambers globally, ICC provides unmatched support in policy development and trade facilitation. Its roles in the UN and global organizations like the G7 and WTO amplify its reach.
Members benefit from participating in global policy committees, collaborating on international standards, and aligning with industry leaders. They may access ICC’s vast network for strategic connections and advocacy, aiding market navigation. Monthly events, like luncheons and discussions, expand professional partnerships with influential leaders.
ICC Georgia prioritizes professional growth through diverse training, forums, and workshops, inviting members to global summits. These initiatives ensure members are well-equipped to succeed in the global business arena.
Q. Are there any upcoming events or conferences organized by the ICC in Georgia that members should be aware of?
A. ICC Georgia actively organizes events and conferences to support members and address current business needs. Recently, it hosted a successful Trade Finance and Factoring Conference with the EBRD and FCI, offering valuable insights and networking. Upcoming are workshops for women entrepreneurs in partnership with ADB, part of an annual series empowering women in business.
Planned training sessions for IP, Cybersecurity, HR, and Banking commissions aim to equip members with the latest skills. Adapting to Georgia’s current situation, ICC Georgia is ready to adjust activities to meet evolving business needs, ensuring members receive the necessary support and resources.
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