The FINANCIAL — Narciso Rodriguez, an American designer with origins in Cuba is true talent. Affected by high fashion, he has the great skill of uniting all the best under one roof. In only 20 years, Narciso Rodriguez has managed to create a style which is a mix of practicality and comfort characteristic to American style and elegance and the intelligence of top European fashion.
Narciso Rodriguez has his own vision of a woman’s world. He is best at matching classic with modern, it is a great match of sensitivity and class that will stand the test of time. His American style clearly shows the effects of European fashion but at the same time has Latin spirit.
Narciso Rodriguez is a designer with origins in Cuba. He was born in 1961 in New Jersey, USA. He received his formal education at the prestigious Parsons School of Design in New York. Following freelance work in New York’s garment industry, he joined Anne Klein (1985) as Women’s Design Director under Donna Karan. Later, he moved to Calvin Klein (1991) where he worked on the Women’s Collection.
In 1995, Narciso Rodrigueze was appointed to the position of art director at Cerruti fashion house. He was given the task of updating the model house of Cerruti. In 1997, he launched his own label. His first fashion show was held in Milan and later in New York (2001).
New York is the designer’s favourite city, it has become the source of his creativity and inspiration many times. In 2005, he became the first American to win the Council of Fashion Designers of America Womenswear Designer of the Year Award two years in a row.
In 2003, he produced his first fragrance for women Narciso Rodriguez for Her.
In 2004, Narciso Rodriguez was nominated for the best perfume in American and Great FiFi award for his eau de toilette. In 2005, he received the same prize in France.
In the same year, Narciso Rodriguez produced menswear and fragrance Narciso Rodriguez for Him.
In 2006, Narciso Rodriguez received an award for the best eau de parfum in the USA.
The inspiration of Narciso Rodriguez comes from women, and is created for women. He dedicates his perfume to all women with great love and gratitude. The perfume for Her is the major essence of a woman’s power.
The source of this mysterious fragrance is Egyptian musk oil which is a kind of talisman for Narciso Rodriguez. Egyptian musk is as soft as silk. It is much more than a perfume. Narciso Rodriguez puts it on his skin and hair. It is a scented signature to which Narciso Rodriguez has been loyal from the very first steps of his career. Such a strong emotional connection one senses in the scent may be due to this loyalty.
The face of this perfume is the famous model Karmen Kass. She is exactly the same as Narciso Rodriguez perceives a woman to be – half angel and half princess. “It is for all women, it is a gift. It is something very personal of mine, something that I would love to give to women,” declares the designer and creator.
Narciso Rodriguez had a special idea to promote a fragrance for men with a black and white portrait of a true man, who would have a sensible face and a body. He found the right model Evandro Soldat, who used to work for Narciso Rodriguez at the beginning of his career and participated in his first fashion shows.
Evandro Soldat had to show the elements most important for the designer in case of both genders: youth, natural elegance, power and sensibility together. And one more thing, the designer demanded the model to have a distinct masculine look.
”I wanted for Him to be the natural analogue of for Her. The man should look like a true man and the woman should be truly feminine. As simple as that.”
5 years have passed since the creation of the first perfume and Narciso Rodriguez has now returned to the world of women’s fragrances (with the support of BPI).
“We have a task, to make the next perfume as distinguished and unique as the first one. It has to be as internationally successful as for her, and it will be,” say the members of the aroma creator’s team.