Ici Paris Presented Shiseido Ever Bloom Ginza Flower

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The FINANCIAL — Ici Paris, one of th eleading Perfumery and cosmetics companies in Georgia presented Shiseido Ever Bloom fragrance during the presentation of newest Toyota Land Cruiser Prado at Toyota Center Tegeta. Shiseido Ever Bloom Ginza Flower is now available in all of Ici Paris stores around Georgia.

“This year Shiseido is celebrating 100 years of launching its perfume line.100 years ago the the brand created its perfume in Tokyo, on the famous street called Ginza, according to which the newest scent is named Shiseido Ever Bloom Ginza”, Khatia Shamugia Head of PR and Marketing of Ici Paris said.

Ever Bloom is a musky white, floral fragrance that diffuses a radiant but enveloping scent.One single drop of this delicate and floral fragrance has the power to fill in an entire room.

An expression of vital energy, radiance and natural beauty, this musky white floral fragrance diffuses a delicate scent that delights the senses. Ephemeral, instantaneous and immediate like the sudden blossoming of a delicate flower and symbol of the eternal femininity that liberates in a mere moment.

Notes of Cyclamen and Lotus combine to deliver a fresh, sparkling radiant scent Notes of Orange Blossom Absolute, Gardenia, Sylkolide Musk and Hinoki Wood reveal a scent expressing tenderness and sensuality Exquisite packaging design inspired by Karakusa, a traditional Japanese pattern of graceful curves and a symbol of the power of a woman’s inner beauty, happiness and vitality.

“When creating Shiseido Ever Bloom, I wanted to bring a new fresh sensuality, a new petal blooming sensation that will leave un unforgettable impression. I imagined a transparent floral heart, clean and natural. An abstract flower that you can’t quite identify, a flower with a “blurred” outline. I think this fragrance is about serenity, happiness, sensuality”, Perfumer Aurelien Guichard notes.

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Shiseido Company, is one of the oldest cosmetics companies in the world. Founded in 1872, it celebrated its 140th anniversary in 2012. It is the largest cosmetic firm in Japan and the fifth largest cosmetics company in the world. Shiseido is only available at cosmetic counters at selected department stores or pharmacists. The company owns numerous brands and subsidiaries worldwide, in addition to its founding label. The company trades on the Tokyo stock exchange, and it is a chief competitor of SK-II.

Arinobu Fukuhara, former head pharmacist to the Japanese Imperial Navy, established the Shiseido Pharmacy in 1872. After a visit to the United States and Europe, Arinobu added a soda fountain to the store. This later grew into the Shiseido Parlour restaurant business, and eventually led to the introduction of ice cream in Japan. The name “Shiseido” can be translated as “praise the virtues of the earth which nurtures new life and brings forth significant values”.

Shiseido was the first to develop the softening lotion, a lightweight liquid of toner-like consistency. The oldest softening lotion is named Eudermine, which is still marketed and sold at all Shiseido counters. The softening lotion was developed in response to lead poisoning, as the Japanese women used makeup based on white lead.


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